John UM
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In the past two years, the commercialization path of IP (Intellectual Property) can be said to be more and more mature. The value generated by the conversion between literary works, comic works, TV works, film works, etc., also makes IP become Hot keywords. .
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In the past two years, the commercialization path of IP (Intellectual Property) can be said to be more and more mature. The value generated by the conversion between literary works, comic works, TV works, film works, etc., also makes IP become Hot keywords. .
As early as the 1990s, the rise of online novels was a time when a few boutiques were changed into games and film and television dramas; in 2011, domestic online novels changed the drama of film and television dramas; in 2013, the mobile game broke out, and the IP value reached An unprecedented height; in 2015, the IP derivative industry chain was opened. Many IPs no longer have a single product, but rather create multidimensional linkages as much as possible. .
IP’s full industrial chain development has become a trend in the development of the pan-entertainment industry. .
From the market reaction, IP should be a centralized state, a cultural market with high viscosity derived from a content. Resonate with the user, form UGC, and users actively share the proliferation. .
“Undead Killer” is the first industry chain product, including the online drama “Xu Wushan” and the comic “Xu Wushan” and derivatives. Film and comics have been professionally adapted. Net dramas have been under intense preparation for the sake of excellence. The comic “Xu Wushan” will also be serialized in the summer file. The comic team was created by the professional comic team, Anibear Studio. .
“Xu Wushan” comic character protagonist – Xia Yu & Xia Houyi, the image of the two worlds first exposed. .
(夏淳).
(夏侯惇).
(Cao Cao & Cao Ji).
(夏淳).
Studio is composed of a number of senior editors, screenwriters and master pens. The main business is comics customization, comics operation, original IP development, animation production and video game linkage incubation, supporting all aspects of IP copyright. Customized service. .
Studio, was the co-founder of Game Grapes, the founder of High Energy Comics, and the COO of the current touch game, and became a first-line comics operating company within a year. Deputy Editor-in-Chief Fan has 4 years of experience in the animation industry, and is the deputy editor of the original drama comic content. His representative works are “My family’s master has a pit”, “The second is good in the world”, “Spiritual”, “Sword Dynasty” and so on. The average number of participants in the project has broken hundreds of millions. IP producer Io, has 5 years of experience in comic project planning and operation, director of high-energy comics’ operation, leading the IP operation of “Wang Ye Hao” “Love a Ball” and other works, the reading volume of the work has broken 100 million, and has been repeatedly Tencent The famous platform such as Buka, Quick Watch, and the top three paid, the total reading volume of the participating projects exceeded 5 billion. .
Because the drama “Xu Wushan” is more complicated, the characters are also very individual. The main character of the studio is very detailed for the protagonist in the cartoon “Xu Wushan”. .
(character details).
“Xu Wushan” comics and online dramas are trying to make this IP a real high-quality IP, giving IP to the soul, allowing it to be as personalized as possible, triggering the user’s emotional resonance, and gathering the favorite to share. .
“Xu Wushan” comics have been professionally adapted, paying more attention to visual effects. Many of the ideas and plots that can’t be felt in the film and television drama review can be reflected in the comics. Movies and comics are also derivative culture, but there are To make up for the lack of creative restrictions, it can be said that it is very interesting. The comics are about to be serialized this summer. .
(content).
“Xu Wushan” is an online drama produced by Touch Technology Development Co., Ltd., Constellation Moshan Film and Television Media Co., Ltd., Constellation Gentleman New Bee Film and Television Media Co., Ltd., which is based on Touch’s own IP “Undead Killer”. It tells the story of how the bloody teenagers will become the growth story of a generation of famous people. .
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