John UM
Although I have always said that “the Japanese industry is going to finish”, in fact, if you look closely at the current industry, you can say that “God is less”, but you can’t deny that there are many excellent new animation works every year, and we find that In the past, the sequels of the classic animated IPs, although they were “continued” and no longer a series of life, but the quality of the finished products is often disappointing to fans, such as last year’s “Magic III” III and so on. What is really shining and shining is the planning of new programs. Why is this?
1. The training value of new programs is much higher than that of “old fans”.
This author also mentioned in the previous article, why there are more and more new works in the Japanese animation industry, and there is a direct connection with the interests behind this, so take the popularity of this quarter. “Miss Hui Yee wants me to confess – the geniuses’ love and mind fights ~”, after the broadcast of this work, the sales volume of its original comic book soared 4.1 times, you can see that the animation is successful, right The promotion effect of the original work is very obvious. Not only that, but with the popularity of this work, the relevant surrounding can only arouse people’s interest. Therefore, the commercial value of animated works is very considerable;
On the contrary, the sequel to the old works, especially the animations that have not produced new works in the past 10 years, the sales effect of the original works has been basically dried up in these years, and the commercial value of animation is far less than creating a new one. The animation IP is high. Therefore, the “sequel” of the old work is generally not as good as the new one. Therefore, we can also see signs of weakness in the works such as “Magic Ban Book III” and “Dating Battle III”..
In contrast to the recent adaptations of new programs, there are “My Hero Academy”, “From the Abyss”, “The Eternal Garden of Violet”, “Working Cell”, “Youth Pig Head Boys Will Never Dream of Bunny Girl Sister” The creation of such excellent works, the original new IP such as “Little Witch Academy” and “Places Farther Away from the Universe”, the quality of animation production is much stronger than the sequel of a bunch of old fans
2, the excellent new plan itself affects the quality of the work.
This is a logical guess. Excellent planning quality itself affects the quality of an animation, which is to be expected. Still taking the example of the new program “Miss Hui Yea wants me to confess my geniuses’ love and mind fights ~”, this work is very successful and is derived from the success of the producer in this plan itself. If you pay attention to this work, you will find that not only the sales of comics are increasing, the animation is excellent, and related content is also being extended. For example, radio dramas that are synchronized with animations every week, real-life dramas, and special live broadcasts around animations. Programs, events held by seiyuu, etc. These are all part of the whole project, the purpose is to create a new boutique IP. Once this new IP is successful, all kinds of business activities around it can be rewarded, then it can be reversed to speculate that this work is very intimate with related activities, and the main “promo” animation part will naturally be very watery.A good plan can find a better production team, and “Thousand Flowers Dance” also proves that a good team has indeed been invited, and the investment of the work is bound to be quite a lot. Then “Miss Hui Ye wants me to confess the geniuses’ love minds. ~” can be better than other new programs, and the excellence of the plan itself is a powerful proof;
By contrast, a business that has been excavated from commercial value is likely to be undergraded from the planning stage, so the production budget is not high, and the schedule is unreasonable. The quality of the animation is shown
3, the original sequel is easy to fall into the bottleneck.
However, everything is not absolute, not all old IPs are not taken seriously. A more obvious example is the “Sword Art Online Alicization” launched last year. In the same period, the new program can clearly feel the importance of “Sword Art Online Alication” in planning. Like the new program, “Sword Art Online Alicization” also has a radio program, and some related special projects are in sync, the production level is relatively stable, but popularity, word of mouth may still be declining? Why? The author feels that the quality of the original work is also a part of the final result
The original level of “Sword Art Online” is not as good as before. So no matter how much attention is paid to the plan, how conscientious the production is, the corresponding evaluation will not necessarily improve. We all know that the story of “Sword Art Online”, the story of the first season is the most recognized, you may not like Long Aotian’s actor, do not like the adventure of the game world, but many people are like this story atmosphere Moved, but this kind of touch is limited to the story of the first season, after the story, the original author itself may also fall into the bottleneck, unable to create a better story. This leads to a realistically adapted animation that cannot break through this bottleneck unless it is original. Of course, the original, the plan that can break through the original level is no longer a small number, but at least the typical “Dragon Swords of the Sword Art Online” is not the case
So this is just a shortcoming of the old work that the author mentioned. The threshold of comics is relatively high, the threshold of light novels is low, the people who write light novels want to be famous at a glance, the beginning of the story needs to be written well, the second consideration is the structure of the story, rationality, in order to become famous, many light novels In the plot design, the character design is very hard, relying on the plot development in one breath, and picking up the characters to catch people, but because the story is not rigorously laid out, there is no breakthrough in the later story. The author of “Sword Art Online” thinks that the original is not the case. The representative of the class, but the story is weak in the later period, which also affects the evaluation of the final sequel
Summary. : Don’t forget, animation is a commercial work. Its commercial value, the degree of completion of the plan, and the level of the original will affect the final result, not just the production is good, the animation should be a complete Individuals look at it, rather than analyzing it in a single work. Maybe you can see a lot of things that you couldn’t see before. At least this can be used to explain a lot of old sequels, why it’s bad