John UM
“in the hand travel industry, especially in the Chinese mobile game industry, why is it difficult to succeed a second time after success?” Willing to be the role of the little boy to tell the truth: “Because everyone is not playing games at all.”
I come from a planet called Earth. On our planet, the general player knows that only good producers and good teams can produce good games. If the first game made by a company is a masterpiece, then the second one. The possibility that the game is a masterpiece will be greatly improved
We have some famous game producers on the planet, such as Miyamoto (Nintendo’s chief producer), Kamak (father of FPS), Sid Meier (civilization), Sakaguchi (FF), Hideo Kojima (Metal Gear)……
We have some famous game companies on the planet, then NINTENDO, SQUARE, BUNGIE, VALVE, ROCKSTAR… (I don’t say BLIZZARD, it’s hard to fight).
The topic of our planet’s game circle is generally arguing: Is it possible to leave a certain series of producers? Is it only a certain company that can make a good game? After playing for 20 years, I have never heard of the fact that the game is actually getting worse or worse, unless it is a large-scale substitution because of business changes
In general, a world-class producer can take at least 5 years to develop. The first sensational work often has 2 or 3 small-scale successful works before it will come. The producer’s golden period, even because it is too popular, cannot be retired. In the same way, game companies also need to accumulate experience, select producers, and train teams. It usually takes five years to actually produce a decent work, and then continue to climb the peak. Players also trust in good brands, and the industry even has the saying that as long as the names of NINTENDO and SQUARE are printed, even blank discs can be sold
And many games on your planet are red, there is no level at all, success depends on the luck, where is the next one?
“Traditional games are the biggest pleasure in the game. Free games are the biggest pain for you without forcing you, and then let you use money to eliminate the pain.” Therefore, the current experience of mobile games is divided into two parts:
I Am extension of past game development, such as item consumption rate and productivity, is just different from the past. The easiest thing is that if StarCraft produces a soldier for 10 minutes, it will die with one shot and you can’t play it. This is the same as a mobile game that doesn’t cost money
2 Purely commercial factors, to what extent the various charges are linked to in-game design. Can free players survive? What are the charges for?
In fact, these are not really hurt the essence of the game. The first part is the same thing as the traditional game. The second part is not the fun of the game but other things, but the experience is still inherited. Market experience is also an experience
If you are really arbitrarily copying Zhilong fans in the hands of the game, it is not a new way to make small innovations. But what is the current mobile game world doing? Do not use the operation, the screen is not, the previous development experience is also not needed, analyze the bird every day. In fact, I can understand their logic – those operating experience and money-making tricks in the market, only meaningful after the game itself is red. How is the game red? Still have to be as honest as traditional games to improve the picture, operability, system perfection, and not necessarily red. If the game is the same as the bird, when it comes out, it will be red, and it will detonate the fashion trend
So now the mobile game industry is pursuing the explosive masterpiece
Traditional game industry, good to sell another, the game is good or bad, there are standards, the same type of different games can be compared. For example, I can make a conclusion. Compared with StarCraft 1, the blood lion is a silly game. (There is a lot of producer friends shouting “Your sharks are out of date!” Just shout, they don’t know what they are talking about.) This means that the quality of the game can be improved. Like “Super Mario 1”, it almost combines the features of all previous works, greatly expanding the depth and breadth of the game. The fun is at least 100 times higher than any previous game. Who would not admit that it is stronger than the previous game,” Don’t play games with this kind of IQ.”
However, there are always different types of games in the history of the game, such as the beginning of the video game “Ping Pong”, as well as the modern game of the ancestor “Space Invaders”, or the starting point of the platform jump “Mario Brothers” (not super Mary, the one before.) Works like this, you can’t compare with other games before, because the whole system is different. When the Tetris was born, regardless of the picture or the operability or the system balance, it was far less than the contemporary works, and it swept the world with revolutionary creativity
This is an explosive masterpiece
Mobile Games The so-called creativity is actually excavating the old ideas of the traditional game industry Because most of the users of mobile games have never played games, the ideas of 30 years ago are new ideas for them. No matter how badly this idea is, the creativity itself can please them. (FB does not say, the predecessor of the temple escape must have played – “Antarctic adventure”, penguin that).
However, this kind of thing is conspicuous. After a hot spot, even the top masters in the game industry can never think of a second red-hot idea. The reality is so cruel Not to say Pakitnov, is the West Point You Hong (space invaders), Endo Yashen (Iron Plate, Maze Tower), Tian Yizhi (Pokemon), Shuikou Tetsuya (REZ, the most typical fragment time Creative masterpieces, Matsuura Yaya (the ancestor of various music games on mobile phones. PaRappa the Rapper) also did not have a second outbreak
If you rely on creativity to make games, it means that experience can’t be accumulated, the model is not sustainable, and such a company has only one end, that is, it will die. Look at the role model of the mobile game, Rovio, and the second one? This is a road
I said this sentence 101 times – “The same thing happened 30 years ago.” The current mobile game company, more than 30 million years ago! They all went bankrupt, and the company that survived developed into the traditional game industry
So, the true path to sustainable development is the path that traditional games take. Compared to the “innovation” of the red-hot type, you can call it “improvement.” As the number one master in the history of the game, Miyamoto is also relying on improved eating for most of the time. King Kong is modified with the original version of the Popeye. Super Mario is the feature of all previous games. Zelda is the old-fashioned ARPG. The optimized version, Mario 64 and Zelda 64 solves the 3D space operation problem on the original basis. This is not because the traditional game industry is too pedantic, but because it is the only way to live
I just want to say a word to the producer who analyzes the bird every day: Big Brother, you are a gamer, not a sociological study! Advertising time: “Prophecy of the future will be ridiculed by history! Caution!”
