After the broadcast of the new program “Goblin Killer” in October, the author once saw a comment under his own article, claiming that this cartoon should be banned. The author returned to him, and the domestic 271 broadcasted “Big Kill” Has been harmonized, why should he be blocked, he said “because he stirred up my strange desires.” .

Although this sentence sounds a bit strange, but it is undeniable, more and more animation works, including novels, comics, cartoons, are beginning to wear the information of rubbing, relying on the welfare of salty and wet, even soft Porn content to attract the audience, people feel that the theme and material of Japanese anime is getting more and more vulgar. This is not an illusion.

And the second element is occupied by the words “female color” and “salty wet”, it is not a cold day. Why are today’s animation works so targeted to male audiences? The author thinks that there is also a gradual process. This is also closely related to the profit model of Japanese animation.

The animation itself is not profitable, at least not to be able to make an “industry” so profitable.

But after the animation has an extension product, the value is completely different.

In the 1980s, Japanese animation was not so full of rubbing content.

At that time, the representative animations of Japan were mostly robotic sci-fi themes, “Mobile Suit Gundam”, “The Macross” and so on, which are the representative works of that era. Because in the 1960s, the beginning of the Japanese TV animation, the masterpiece was the “Astro Boy”. It is also the handcuffs to control insects, paving the cornerstone of the commercialization of Japanese animation.

In the 1990s, the Japanese animation circle was once lost because of the Miyazaki event in the 1980s and the collapse of the bubble economy, but it re-emerged because of a robot animation, Evangelion, and slowly moved toward peak.

Japanese animation in the 6-70s is suitable for all ages, including robot animations with positive and positive themes, mostly for justice and defeating evil themes. The Japanese call it “hot blood.” However, the emergence of “Gundam” makes robot animation themes no longer limited to who is justice, who is the simple confrontation of evil, but the animation ideas and themes have been greatly expanded. The animators found that instead of making the animation they want to do, it is better to make the animation that the audience wants to see, and then to sell the extension (periphery) to make money. The success of “Gundam” is one of the most prominent examples. The works that are popular with the audience, and then sell around to make money (up to the model is the model), this is the business model of Japanese animation profit.

And the robot theme, although a neutral theme, many Japanese women are also loyal fans of “Gundam”, but relatively speaking, it is still more attractive to men, and because of the business method of Japanese animation profit, the theme of animation begins Gradually biased towards male fans – after all, you can make money by selling around, you can open your wallet, and start doing this class. In other words, if there is a girl who can completely shake the women’s wallet in the past, perhaps the current animation is the rhythm of the rotted female subject, although it seems that it is indeed beginning to tap the consumption power of the corrupt woman.

The emergence of “The Evangelion” is a 21st century animation that begins with a beautiful girl to attract male audiences and lays an absolutely solid foundation. Why do you say this? Because of the old thief in the wilderness. 绫波丽. , Asuka’s characters make the impression of the otaku too deep. It can be said that it is the anime character of the Japanese animation circle goddess level. Therefore, the direction of the market is more biased towards men.

In 2004, a game company called Month released its new work “Fate Stay Nihgt” in the field of Galgame, which is a typical male to 18XGalgame. And then the heat of this work, this piece of work has the opportunity to be adapted into an animation of all ages (in fact, there are restrictions), let more Azhai know. Many A-Houses liked this piece after watching the animation, and they were interested in the original 18X version of the game. People accepted these works with certain 18X elements. In this respect, they opened up people to accept such an appearance in animation. The lower limit of the content (such as the magic elements, prostitution and other plot elements).

In the early 21st century, the light-changing animation was popular. Unlike the man-centered animation in the 1990s, the change of the actor was centered on the beautiful girl. The status of the actor fell, and even became a symbol. More and more male characters Become a waste of firewood, and no longer have a positive world view. (I am not really in the Black Lake! No! But it seems that the old thief is responsible!) This also makes the Japanese animation bias towards the male audience more and more intense.

With the popularization of the protagonist’s protagonist, the animation related to the beautiful girl is also popular, and the otaku has become a consumer center of Japanese animation. Therefore, the merchant will naturally add attraction in the subsequent animation works. The elements of the otaku, even at the expense of increasing the plot of soft porn, promote the consumption of otaku.

This is why today’s otaku is becoming more and more “disgusting”, and animation is becoming more and more like the reason for adding salty and wet elements, because in the Japanese animated business law under the handcuffs, “doing the works that the audience likes” It is bigger than the idea of “the work that the creator wants to make”, so it will be used to make money and use whatever means. This is the development of commercial animation and the drawback of commercialization of animation. If someone likes it, there will be a market. With the market, people will expose their strange hobbies. This is an era when profiteers are prevalent. It is an era when money is earned and opportunities will not be missed.


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