Although the changing times of 2018 have passed, this is still a year to be recorded for the game industry. This year, a backlog of thousands of game products, this year’s traffic is expensive to many manufacturers do not dare to buy, this year’s sense of crisis has come to the game practitioners, this year there are many people leaving the game industry … although for the public, only the time node has changed, but there are still many places worth summarizing in 2018

When the time comes to the old and welcome the new, the mobile game will launch the 2018 annual series “2018 of the game circle” from products, traffic, and sea. As the first article in this series of reports, we will look at the domestic iOS game revenue TOP50 and game download TOP50 list in 2018 from the perspective of products, and look back at the development trend of game products. Which vendors have won the top spot this year? What other products are showing off? (Note: The data comes from the seven wheat data, this list does not include China Hong Kong, Macao and Taiwan data).

The annual game income list TOP50: Who makes money?

I. TOP50 Tencent Netease occupies 70%, and the new product breakout rate reaches 34%.

Extend the timeline to 2018, and see the advantages of the giants in the long-term operation. From the overall TOP50 of the iOS game revenue list, Tencent’s products total 25, occupying half of the seats; Netease’s products also have as many as 9 models, which together account for nearly 70%, which is also in line with Tencent, Netease in recent years. The proportion of the market share

It’s worth noting that the headline of the TOP50 list is the main position of the giants. For example, in the revenue TOP10 products, Tencent occupies 6 models, while NetEase occupies 4 models. In terms of explosive products, other manufacturers still have insurmountable gaps

In this income list, there are too many familiar faces. “Glory of the King” and “Fantasy Westward Journey” have taken one or two positions. “QQ Speed” has won the top spot in the competition category as a mobile game on the line at the end of 2017. The revenue also showed outstanding performance and won TOP3. In addition, the TOP50 list is no shortage of mobile games for nearly 5 years, such as “Everyday Love Elimination” (45) and “Happy Landlords” (29)

Even in the past year, Tencent and Netease’s new products are also difficult to break through in the old products. Previously, the mobile game also had statistics on the TOP20 of the Q4 iOS bestseller last year. Only 8 new products broke in, which was 65% lower than the 23 in the same period of 2017. The breakthrough ability of new products in 2018 appeared. Attenuate the signal

And in this annual income TOP50 list, this trend is also presented, the new products are mainly concentrated outside the TOP20, of course, this has a certain relationship with the specific online time. According to data released by gamma data, the first month of the “Tomorrow’s Day” and “Naruto Ninja OL”, which were launched in November last year, are expected to exceed 600 million yuan, but the rankings in the annual list are not conspicuous. In terms of quantity, the total number of TOP50 new products reached 17 and the breakout rate reached 34%. Tencent and Netease products also reached 13 models

2, 2018 gold-absorbing categories: 13 new MMO products, mature products play again.

The income list has always been the world of heavy games such as MMO, ARPG, SLG, etc., and this law has continued in 2018. However, among the 17 new products in the TOP50 of the 2018 income list, there are as many as 13 MMO categories, accounting for 76.5%

As one of the main types of mobile games, MMO has become an indisputable fact in the Red Sea, but in 2018 this mature category has once again found a new way out for game makers. “Mu Liuxiang”, “Miracle: Awakening”, “The Land of the Wind”, “God of the Night”, “Angel Era”, “Wu Lin Biography”, “After tomorrow” and other MMO new products have achieved good results

For MMO categories, Netease has accumulated years of research and development experience. The “Chu Liuxiang”, which was promoted in 2018, also set off a hot discussion among players. In this annual income TOP50 list, “Chu Liuxiang” won the TOP4. As the annual explosion, “Chu Liuxiang” chose to raise the MMO threshold from the quality of the game, comparable to the end of the screen, plus the main “high degree of freedom”, the game gives players the ultimate experience of the rivers and lakes

In addition to the vertical upgrade, horizontal extension also provides another way of thinking for the market. For example, “Shendu Night Record” and “After Tomorrow” all incorporate MMO elements. The former combines with the card, and the latter combines a more subdivided doomsday survival game, and the user coverage is more extensive. The performance of these two products is also very good, “after tomorrow” is the 41st in the previous line

Of course, MMOs such as “The Land of the Wind” and “Angel Era” have achieved breakthrough results. “The Land of the Wind” is the mainstay of the Japanese second-class art style, supplemented by a large-scale explosive purchase into the public circle; “Angel Era” also gains the advantage of the help of the purchase, and even won the first half of 2018 The number of advertisements TOP1 is almost three times that of the second

And more user-oriented, the “Wulin rumor” released by the perfect world. Through the idol spokesperson marketing, “Wulin rumor” won the support and spread of many fan users in the early days of the launch, the number of users in the 10 hours on the day of the public beta broke millions, and the water broke through 10 million. The game even opened a fan-specific Aid Bean server, and the fans and idols are more closely connected within the game.The

IP play has achieved even more results in the MMO category. “My name is MT4”, “Freedom Fantasy”, “Saint Seiya” and other Tencent products have entered the top of the income list TOP50. In the stock market, IP is still an effective way to obtain users with low thresholds. According to gamma data, there are 22 Tencent mobile games that entered the monthly TOP50 in 2018, 21 of which have IP

Third, the 2018 black gold manufacturer: Zilong game.

Manufacturers, in addition to Tencent, Netease, the most outstanding non-Zilong game in 2018. Its two products, “Dream Simulation Battle” and “The Land of the Wind” have repeatedly entered the top 10 of the iOS bestseller list, and are also ranked 12th and 26th in the 2018 annual income list

“The Land of the Wind” attracted attention from the market after a large-scale purchase in July last year. This second-generation MMO mobile game even won the seventh best iOS bestseller of the month, and is the only one outside the Tencent NetEase in TOP10. A product. Compared with the former, the “Dream Simulation Battle” launched in August last year, Zilong Games has invested more heavy promotion costs. According to ADXray’s data, “Dream Simulation Warfare” successively won the TOP1 of the August, September, and October purchases

App Annie data shows that with the trend of the dark horse of “The Land of the Wind”, Zilong Games ranked 40th in the ranking of iOS manufacturers in China in July, ranking third. After that, the release of “Dream Simulation Warfare” continued to expand the advantage for Zilong Games, and remained at the top of the TOP3 for five consecutive months, second only to Tencent and Netease

The annual game download list TOP50: Who is the traffic in hand?

One, 16 games downloaded more than 10 million, “stimulus battlefield” won TOP1.

And in the TOP50 data of the download list from January to November 2018, most of the products on the list are new products launched in 2018, which is higher than the best-selling products. At the same time, unlike Tencent Netease’s “monopoly” in the best-selling list, the download list is slightly lighter. Tencent and Netease have won half of the seats, and more small and medium-sized manufacturers appear in the list

According to the estimation of the seven wheat data, the annual download volume of more than 4 million is the entry threshold for the TOP50 of the download list, and in the past year, the total number of mobile games with a download volume of 10 million is a total of 16 “Get the TOP1 of the download list. The list of non-Tencent NetEase products is only 5 models, namely the music element “Happy Fun”, Voodoo “Black Hole Battle”, Fun Games “3D Sniper Assassin”, Hit-Point “Travel Frog” and Lion Studios “Happy Glass” 》

“Eating Chicken” The war was in full swing in this year. Now looking back on the results of the past year, it is undoubtedly the “stimulus battlefield” won the top spot. In the past year, the download volume of “Stimulus Battlefield” ranked first, not only far more than other “eat chicken” games, but also nearly three times the second “Glory of the King”. In contrast, the emerging category of “eat chicken” has won more new users

It is also worth mentioning that “After tomorrow” as a relatively niche end-of-life survival game, after the online launch in early November, the download volume has exceeded 10 million in one month, and won the 14th list. Cut into the market with differentiated doomsday survival game, “After tomorrow” broke the original limited circle, and it is not an exaggeration to call it “the king of suction” last year

Overall, the products that flooded into the head list in 2018, in addition to the common casual games such as three eliminations and chess cards, also included a variety of competitive games, and more lightweight casual games also occupied more The seats, competitive, social and fragmented user attribute preferences are more prominent

Second, the 2018 competitive games broke out, and the annual downloads of 7 products exceeded 10 million.

2018, is the year that “King of the Glory” continues to precipitate users, and it is also a year of “eat chicken” game, users can be trained, the competitive wind is more prosperous in the domestic mobile game market, which also drives Other competitive games quickly seize the market. The list is dominated by strong competitive games of MOBA and shooting, with a total of 10 models. Of course, there are still no other vendors in this field that can compete with Tencent NetEase

In the annual download list, TOP4 was taken over by competitive games, namely, “Stimulus Battlefield”, “Glory of the King”, “All Army Attack”, “Fifth Personality”. Among the 16 million-level products, there are 7 competitive games, accounting for 43.75%. In addition to the above four, it also includes the 10th “Wild Action”, the 11th “3D Sniper Assassin” and the 15th “Crossing the Fire: The King of the Guns”

The success of the “eat chicken” category in 2018 has become a consensus. Instead, Netease’s “Fifth Personality” won the annual download list TOP4 somewhat unexpected. At the beginning of April last year, after the “Fifth Personality” was launched, an asymmetric competition boom was launched. According to official data, the 10th day of the launch, the “Five Personality” DAU exceeded 10 million, less than a month registered users over 50 million, playing a different competitive brand than the “mainstream.”

This idea is also reflected in other competitive products of NetEase. For example, the “Meteor Butterfly Sword” which won the 44th annual download list is a mobile game that favors hard cores, and pursues the operation feeling of the classic single game in the past; Ranked 46th in the final battle! Ping A Jing took a path of MOBA+ two yuan, as a derivative of IP of “Yin and Yang”, to some extent satisfied the competitive needs of this segment

III. Under the pressure of the wave: 7 casual games broke into the TOP50, the highest score of 10 million downloads.

Casual games have always been a frequent visitor to the free list, and in the game market of 2018, in addition to competitive games, the head list has also flooded into more casual games. Compared with traditional casual games, the latter is more lightweight, fragmented, and has a certain subtraction in gameplay design

According to statistics, there are 10 casual games in the TOP50 download list, among which Voodoo’s “Black Hole Battle” won TOP9, ranking the highest. Seven wheat data is estimated to have over 10 million downloads on the domestic iOS side. The dark horse manufacturer Lion Studios, which was launched last year, is also on the list, and its Happy Glass is ranked 13th. In addition, casual games such as “Physical Pinball”, “Love Ball” and “Digital Huarong Road” all launched an impact on the download list

Compared with last year’s overall game market environment, the casual games have really emerged in the domestic market, and there have been several explosions. Lower buying costs, a wider user base, and as the advertising monetization model matures, casual games are also promising

Gamma data estimates that by the end of 2018, the number of domestic mobile casual game users reached 401 million, accounting for 66.4% of total mobile game users. In addition, AppsFlye released the “2018 game application marketing status” released at the end of last year, also mentioned that in 2018, the unnatural installation rate of Q3 casual games increased by 295%, and the download volume increased by 3.5 times. Not only the domestic market, but the global market is involved in the whirlpool of casual games, and this trend continues…