John UM
However, DT Jun (Public ID: DTcaijing) observed that if you want to start the DC brand, a movie may play a limited role. There is a lot of misunderstanding as shown in the following picture
(Source: Weibo).
DC (Detective Comics) and Marvel Comics, both of the American comic giants, have been in love since the 1930s and have been in love for decades. Today they have thousands of superheroes. When the movie puts the superhero in the comics on the big screen, it is even more powerful for the family
In recent years, the name of Marvel has become significantly louder
Contrast DC and Marvel’s Google search index in the United States. Since 2014, Marvel has taken the lead; from the Baidu index, DC’s popularity in China is relatively low
This explains why many Chinese audiences have counted “Sea King” on Marvel
DT can’t help but asking, the same is the American comic giant, DC seems to be mixed than Marvel?
▍ Movie PK, DC is behind a big cut.
For most Chinese audiences, the perception of superheroes comes mainly from movies. The Marvel, which has launched 56 movies, has already made the “Marvel Movie Universe” deeply rooted in the hearts of the people; in contrast, DC, which only launched 33 movies, is not strong enough
According to the timeline, since 2010, Marvel has launched at least three movies each year, and in 2018 it has launched five. On the other hand, DC’s output in the past decade has been sparse. On average, the number of movies launched in three years is barely worth a year
The box office of the audience’s real money and silver is more reflective of business value and actual influence. DT Jun viewed the top 50 movies in the global box office of Superhero Movies, of which 40 were adapted from Marvel and only 10 were adapted from DC
The Marvel movie ranks even higher, occupying 8 of the top 10, and DC enters the top 10 of the two movies, all contributed by Batman
Looking at the domestic market, in the past ten years, Marvel has released 21 movies in China, and there are only 8 DCs. Before the release of “Neptunus”, “Justice League”, which received a box office of 691 million yuan at the end of 2017, was the best film of DC performance. This achievement is even less than the “Iron Man 3” that Marvel launched in 2013
2018’s “Sea King” did raise the average box office of DC a lot, but everyone should also find out that Marvel’s “Avengers 3” and “Poison” boxed in the same year where better
▍DC originally held a good hand.
However, the first advantage is actually DC
As the American comic giant, DC and Marvel have accumulated a very rich hero resources. DT Jun counts the number of heroes included in the superherodb website. Marvel’s number of superheroes is more than DC, but more than 1,000, the material for film creation is very rich
If you think about it again, Marvel sold a lot of comics characters in the filming rights when he was poor in the early years. The DC that holds all the copyrights has a big advantage. After all, the heroes are more comfortable to use
Moreover, DC started earlier in the movie. Time pushed forward to the last century, DC relied on Superman and Batman to pick up the superhero movie, but Marvel did not have many decent works
In this case, how did DC “fallen” to this step?
▍DC’s card is broken?
DT Jun carefully compared the timeline of the two film-changing movies, and found that the turning point appeared in 1997. After DC launched “Batman and Robin”, the word-of-mouth suffered from Waterloo, and successively “acquired” the worst superhero film, epic Grade rotten tablets and other titles
A deeply hit DC (or Warner who doesn’t want to lose money behind it), and since then, no new movies have been released for several years, and the early advantage does not exist
(photo caption: “Batman and Robin” movie poster; image source: 1905 movie network).
During this period, the “X-Men” and “Spider-Man” series of films adapted from Marvel earned a lot of money, and the deeply touched Marvel began to make superhero blockbusters. In 2008, with the great success of Iron Man, the Marvel Movie Universe opened up and is now synonymous with superhero movies
Seeing the success of “X-Men” and “Spider-Man”, DC actually has action. Nolan’s classic “Batman Trilogy” series was launched after this
Now the influence of Marvel and DC is very different. It may be because TA has different ways of developing superheroes
The following picture shows 12 heroes who have been the most protagonists in the film since 1944. DC’s Batman and Superman topped the list, and the rest of the superheroes came from Marvel. The most popular ones were the most concerned. Wolverine and Spiderman
It can be seen that DC concentrates resources on the head superhero IP, and focuses on mining their value from all angles. It really makes Superman and Batman the most influential superhero; and Marvel aims to create diversity. The Marvel Universe, which connects independent superhero movies into a network, systematically stitches and paints a new world
From the results, the two fists are hard to beat, and then the superhero IP of the cow can’t beat the whole universe
You have also seen, a full five years later than Marvel, DC started the film universe program in 2013 (DC expands the universe), and in 2017 launched the first “Justice League.” However, DC, or Warner behind it, is obviously not skilled enough in this routine. The Justice League has brought losses of $50 million to $100 million for TA
This gives us reason to suspect that the story of “Sea King” is more diffuse, and the Wenziren label is better than the DC label of the atypical DC movie, which can really bring a reproducible and sustainable turnaround. ?
I am afraid I have to wait and see the next few movies
Author 丨唐薇.
Editor Sui Tang also Chin.
Design 丨 Zhao 芸.
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