John UM
What kind of business is Tencent in your mind? No highlights? Sheet metal? Still an internet oligarchy? I know that for a lot of players, this is a very easy question to answer. It only takes a few seconds, and a reply that is quite “politically correct” can solve this question and get a full applause. But I think, sometimes we need to put down our preconceptions to see other things, which may make you change the Tencent company
On March 24th, the UP 2019 Tencent New Culture Creation Eco-Conference held at the Beijing National Convention Center was based on the theme of “One Flower, One World”, aiming to explore the enormous energy and the great energy of Wenchuang works and excellent IP. The positive impact of society
Although it was the first time to come to the UP 2019 Tencent New Culture Creation Eco-Conference, in fact, I have been paying attention to it for several times in the early years. I know that this conference has a deeper meaning besides being a place to show your wrists. Looking at the big “one flower and one world” theme in front of me, I still couldn’t help but hold my hands together. Although I didn’t believe in religion, William Blake still read it
After sitting in the media seat, I sent two business cards to the surrounding people. I watched the pictures of the previous Tencent WE conference and UP2019 Tencent New Creation Conference on the screen. Suddenly, I felt a bit like it last year. The long hair article “Tencent climbed from the center of the earth” article, I really witnessed Tencent step by step, from the highlights, the gold and many other labels, it may go very slowly, it may still It will go wrong, but it is at least going
From the strategic cooperation with natural science research and the establishment of non-commercial WE conference to hold its own UP Tencent New Culture Creation Ecology Conference invites people from all walks of life to share their thoughts and understanding of the industry dynamics, although you can say that Tencent has various The purpose, but the theme is long-lasting, that is the embodiment of corporate social responsibility
Roger Connors once mentioned in the book “Detonation of Responsibility Culture” that in today’s fierce competition, if companies want to achieve their goals and achieve outstanding results, they should first make results-oriented. The culture of responsibility goes deep into the bone marrow of the enterprise. It is not a choice, nor a fashion, but a basic requirement of the business community today
And Tencent, is doing this basic requirement
This time the UP2019 Tencent New Culture Creation Eco-Conference is “One Flower, One World”, which aims to explore the positive social influence that each IP can bring. It can be seen from the morning speech, the Palace Museum Dean’s technology and the culture of the Forbidden City, the famous writer Mai Jia’s telling the world to China, Supercell co-founder and CEO Eka Pannanning’s game and Chinese native culture, serious game leader Scott Martin The functional game, everyone is ubiquitously expressing a point of view – culture
Tencent has always been a social responsibility in the Xinwen Chuang Ecological Conference not only at the cultural level, but also the popularity of the Dunhuang Feitian series of skins and the concerts held by the “Glory of the Kings” made players curious about the story behind them. In the “Tianya Mingyue Knife”, the new technology adopted for the national style of the Chinese clothing, “Dungeon and Warriors” will be launched in the copy of the Datang Western Region Dungeon, in “Fox Demon Little Match”, “Under One” and “Qin” In the works of Shih Mingyue and other traditional cultures, you can see that Tencent is trying to combine its own products with traditional Chinese culture. You can say that there is interest in this, but I believe that if Tencent is running a lot of money. Compared with promoting traditional culture, Tencent is probably better equipped, and there is only one purpose for doing so. That is Tencent’s sense of social responsibility in implementing its own top Internet companies in China
Of course, while shouldering your own sense of social responsibility, this UP 2019 Tencent New Culture Creation Ecology Conference is also a realm for displaying wrists, Tencent Pictures, Tencent E-sports, Reading Group, Tencent Animation, Tencent Music. Tencent games show how they layout and in-depth in their own fields and cultural fields, and Tencent Games has released twenty-five works in one time, in addition to the traditional cultural fields mentioned above. The combined works also have the support works of the Aurora program, and more are the new lineups that show the wrist
In this aurora project, Tencent has produced four works of “Elemental Dungeon”, “Minacle”, “Star Dew Grain” and “The Heroic Biography”, among which “Elemental Dungeon” and “The Heroic Biography” “It may not be noticeable, but it is known as a potential game, and “The Minaret” and “Star Dew Grain” are excellent games that have long been known. This time, the mobile port will also be To start a more interesting development direction, it is as if I sent this photo to a very good friend. This friend who never played mobile games expressed great interest in this
And in the boutique game strategy, the mobile MMORPG game “Dragon Fantasy” adapted from Jiangnan’s novel “Dragon” was debuted. This is the development of Zulong Entertainment, which announced that it will not delete files during this summer. Test;
“Guo Wang 3” producer Guo Wei also came to the scene, brought the derivative works of his “JX.com” IP – “Jian Xia Qing 2: Jian Ge Xing” created by the Unreal 4 engines, the main no-grade Battle concept. The other is the long-experienced “JX3 Love: Fingertips”, compared to the “JX. 2: Sword Song” by the Unreal 4 engines to create a sophisticated game screen, “JX3 Love 3: Fingertips “There is a more freehand picture, presumably to have a more differentiated game experience with “JX. 2: Sword Song”.
As for the game of “Power Game: Winter is coming” authorized by HBO, as the work of Tencent layout SLG and 4X gameplay, it will meet with the players. This works with world-class IP support must be certain. Will stirs up a lot of splashes in the domestic strategic game market;
And “Ace Warrior” as a hot-sound anime FPS game, its gameplay is quite similar to Blizzard’s end-game “Watching Pioneer”, presumably aiming at such a theme on the mobile side. Missing problems, trying to eat cakes in front of many people in advance;
As the only end-game in the conference, “Code: LN” is produced by the much-anticipated Tianmei Studio. This big escape game with the ancient martial arts theme as the background and “APEX Hero” quite Some needle tips on the awning, in the face of the APEX Heroes face download difficulties, delays and plug-ins, I am very curious about the codename: LN can win the crown;
“My Origin”, which was reworked after accepting the opinions of the players, also appeared in the UP2019 Tencent New Culture Creation Ecology Conference, trying to draw a rainbow-colored field in the layout of the survival game;
“Code: Live” is probably the top three most anticipated games in this conference. The target is clear after the “Tomorrow”, the three elements of survival, construction and shooting are in a short piece of promotional film. Reflected in the best;
“Call of Duty Calls” and “Wild Fields” are two works that have come across the ocean. One is to have a big IP escort and promise to add more host content. “Call of Duty Mobile Games”, one is SUPERCELL’s “No Wilderness”, which can be said that these two agent games are already the most competitive games in the domestic mobile game circle in the future;
And “One Zero One” is probably the most interesting work in this conference. It is a content sharing platform that can make a game of perspective novel type, and the first wave of works on the line is not lacking in apostles. This kind of KOL-level works with a lot of fans traffic, I believe that in the future, “101” is likely to stand on its heel in the mobile content output segment
After watching this bunch of new products that can be dazzling, I still have a few interviews to rush. In addition to sighing, Tencent’s wrist is really hard enough, more likely to be Some things are sure
If you asked me a few years ago, what kind of business is Tencent in your mind? I may answer your plagiarism, gold, or an internet oligarchy, but now I won’t, because the more you look at, the more you know the two sides of one thing. It would be too biased to choose to ignore the hard work of social responsibility in the past because of all kinds of reasons
One year after the new Wenchuang proposed, “How to make traditional culture more popular and make popular digital content more cultural?” “How to systematically use creative forms such as film, literature, animation, music, e-sports, games, etc. Online and offline, to achieve more social value?” and other aspects of the proposition, Tencent made what he should do, which is ultimately a good thing