The valuation of over 100 billion US dollars Marvel IP father died, revealing the nine logic behind the IP

You won’t feel like you are at work.

——The father of Marvel, Stan Lee.

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Jin Yong left the rivers and lakes of Zhang Wuji, Guo Jing, Yang Guo, Duan Yu, Qiao Feng and so on.

Stan Lee left the universe of heroes such as Iron Man, Spiderman, Hulk, and Panther

The most powerful superhero in the Marvel universe died, the venom and other Marvel heroes did not have a father, the American comics veteran, the former billionaire valuation Marvel business CEO Stan Lee died

The whole world is not good

I am an entrepreneur, sadness should be stopped, and I should be resurrected at all times, and be good at seeing the positive side of things. As the father of Marvel, the soul character Stan Lee has left, but he has built a superhero IP from 0 to 1, and has contributed to the empire of super IP that has been valued at hundreds of billions of dollars

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So, analyze the underlying logic of Stan Lee’s success in building a superhero (personal) IP, which will help you on the road to entrepreneurship

More than 90% of the well-known characters in Marvel are created by him. His comics have been printed in 25 different languages in more than 75 countries around the world, with over 2 billion copies

Reminds me that Woodruff, the former president of the Coca-Cola Company, with a market value of more than $180 billion, once said: “Even if the entire Coca-Cola Company turns into an ashes overnight, the brand “Coca-Cola” can be revived in a short time.

2018 Double 11 just started 2 hours, a Taobao anchor Weiya personally, completed 267 million transactions. This is almost the annual performance of a hundred small businesses. This is super brand IP And the power of super-individual IP.

There is logic behind the miracle.

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This time, we mainly explore the logic behind the personal IP brand rapid miracle, Stan Lee Shaped by the pen:

Iron Man’s self-use, outgoing smart;

Spider-Man’s sleepy, brave adventure;

Wolverine’s violent loneliness, gentle and kind;

Thor’s arrogance Arrogant and brotherly loyal,

……

There are also clever hulks, evil spirits of Loki, sensual star singers, blush witches, invincible Hulk, rational Doctor Strange, naive Ruth, handsome cool panther, Sexy black widow… Wait, let us boil, obsessive love.

In the era of scarce traffic, he can keep countless viewers rushing, rushing;

In the era, he can let us squeeze into the cinema, spending time;

He can cross the discontinuity, create one, and the power of another superhero IP is?

I found the three major systems behind, the 9 major logics, called “Personal IP Brands, Jiuyang Shengong”. Now share with Marvel fans and entrepreneurs.

With Zhang Sanfeng said: “No jealousy, you have a protective body of Jiuyang, and learning martial arts is very fast. “I hope that your knowledge reserves, with the “Personal IP brand rapid creation of Jiuyang Shengong” can go with the trend. Take Stan Lee for example:

01 Self-reported system.

Internal logic is clear, Popular expressions

1st trick: a systemic value: use the imagination to make the world a better place

2nd trick: a unique expression: the form of heroic comics crosses the parallel world of the universe.

3rd trick: a keen social person: save the world.

When planning a product, we basically can’t avoid positioning, strategy, concept.

Missing strategy plan, way is bigger than direction More and more panic;

Lack of product concept, realistic kidnapping trend, more and more chaotic;

When we are building a personal brand, we must also have systematic values ​​that form a relatively unique Recognition method, focus on a certain point to take out the explosion.

02 He said the system

Externally responding to you is the real memory.

4th trick: a name: the father of Man Wei, super hero dad.

5th stroke: a slogan: the most powerful hero of the Manway universe.

6th stroke: a symbol: white hair cute old man.

At this stage, we will sort out the slogan of the name, but it is often the one that the consumer shouts to us. For example, Luo Yonghao was called Luo fat, Tencent was called the Goose Factory, and Yue Yunpeng was called Xiao Yueyue

Oscar’s classic film “Monster Power Company” has a saying: “Do not give it a name. If you have a name, you have a feeling.” The consumer gave you a name, as long as it is not negative, it is a good thing

03 Legendary System.

Continue to output content to create a market reputation.

7th stroke: a sentence introduction: the hero of the Marvel hero.

8th stroke: One-minute marketing: Marvel loves to talk for 5 minutes.

9th trick: a content chain: Marvel Pictures.

Things, become a story, need to plan;

People, become a character, need to persist

Stan Lee’s grandfather died at the age of 95 and spent his life revolving around one thing

Then, we are looking at his successful superhero IP, and the predecessors who have succeeded in different business fields, is also in line with the logic of “Personal IP brand rapid creation of Jiuyang Shengong”

Example 1, Iron Man.

Self-described system.

1st trick: A systemic value: the duty police to protect the world peace.

2nd trick: A unique expression: sci-fi armor.

3rd trick: A keen social person: save the world.

He said the system, the external definition.

4th stroke: a name: Iron Man.

5th trick: A slogan: Want to be bullied, the stick is thicker than others.

6th stroke: a symbol: steel armor.

Legendary system, market reaction.

7th stroke: One sentence: Yes, I am Iron Man.

8th stroke: One-minute marketing: Marvel loves to talk for 5 minutes.

9th trick: a content chain: Iron Man series movies.

Example 2, Luo Yonghao.

Self-described system.

1st trick: A systemic value: I am not trying to win or lose, just to be serious.

2nd trick: a unique expression: a humorous paragraph.

3rd trick: a keen social person: refrigerator door, questioning Fang Zhouzi, shelling chain home, fine speech, quality crisis, PK king free.

He said the system.

4th trick: a name: Lao Luo.

5th stroke: A slogan: Your life doesn’t need to be explained.

6th stroke: a symbol: 背 the back of the Siemens refrigerator.

Legend System.

7th trick: a word introduction: buy a mobile phone, it is to learn to sing.

8th stroke: One-minute marketing: feelings to learn Steve Jobs only the paranoia can survive the old Luo.

9th trick: a content chain: Hammer Technology “My Struggle”, “Life is endless, tossing more than”.

Example 3, Ma Yun.

Self-described system.

1st trick: A system value: Let the world have no hard-to-do business as the core.

2nd trick: A unique expression: achieved through the Alibaba economy.

3rd trick: a keen social person:

He said the system.

4th trick: a name: Ma Dad, alien.

5th stroke: A slogan: People still have to have a dream, what if it is realized?

6th stroke: a symbol: alien, ugly.

Legend System.

7th stroke: a sentence introduction: realized the person who has blown the cow

The 8th stroke: One-minute marketing: I hope that Ali will become the world’s fifth largest economy in the future.

9th trick: a content chain: Alibaba platform, rural teacher role.

Familiar with Jin Yong’s partners, Ma Yun is Jin Yong’s iron powder. Behind the success is the logic of “Personal IP Brand Quickly Create Jiuyang Shengong”. I also know that Zhang Wuji was based on Jiuyang’s magical powers, and at a speed far superior to that of ordinary people, he was transformed into a martial art, such as the Great Shift, the Taijiquan sword and the Holy Fire Order

Of course, you don’t have to be invincible in this era. As long as the underlying logic of “Personal IP brand speeding up Jiuyang Shengong” is subdivided in your industry, and the category is subdivided, it is very powerful to satisfy your precise users

You are an entrepreneur, you have to live a personal brand IP

You must have direct, concise information to let others know what you are saying. Because you don’t have a second chance to build a first impression. The value of the first impression is several times. “Personal IP brand rapid creation of Jiuyang Shengong” may be a small guide for you to take a detour

Well-known investor Xu Xiaoping once said: “If you just started, it will attract national attention. This is the ability that every entrepreneur should have.”

Be a brand IP with dry goods, attitude and temperature, it will help you solve the traffic problem, and will let you find someone to take the initiative to find you. You will find that there is a lot of budget left

Small budget big marketing, the first step of the founder, you have already taken it

In this fast age:

A season of “Tucao Conference”, people remember the red hair of Li.

A collection of “Creation 101”, let people remember Wang Ju.

A calorie, let people remember Yang Beyond.

…..

A 10-second video lets people remember the sweets that will take me to dinner

If you have a certain knowledge content system, in this era of empowering personal brand IP, you may be able to take advantage of the trend at any time. When you become famous in World War I, everything is possible

Wish: “You have “Personal IP Brand Quickly Created Jiuyang Shengong”, and learning martial arts is very fast.”

Now, although the copyright of Marvel has been sold to a number of companies, the father of Marvel, Stan Lee, has passed away and can travel across all universes, through various parallel worlds, through each of us. In the heart of the powder, remember in every happy moment

Finally, with the words of the old grandfather, love is one of the greatest empowerments:

“If you like what you are doing.

You won’t feel like you are working.”

——The father of Marvel, Stan Lee.

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