John UM
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The large-scale original three-dimensional martial arts animated series “Drawing the Bad People of the Rivers and Lakes” produced by Beijing Ruosen Digital will be the third season of “Drawing the Heroes of the Rivers and Lakes”, which will be broadcast on the whole network every Thursday on October 25. .
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The large-scale original three-dimensional martial arts animated series “Drawing the Bad People of the Rivers and Lakes” produced by Beijing Ruosen Digital will be the third season of “Drawing the Heroes of the Rivers and Lakes”, which will be broadcast on the whole network every Thursday on October 25. The story connects the second season of “Drawing the Bad People of the Rivers and Lakes”, and the major forces will continue to fight around the Longquan Treasure. .
“Drawing the Bad People of the Rivers and Lakes” is the first work of the original three-dimensional animated brand “Drawing Rivers and Lakes” series produced by Beijing Ruosen Digital. The animation is based on the “bad people” organized by the Tang Dynasty official officials, and is based on the premise of historical facts. Culture has carried out artistic innovation in form and content, and deeply explored the unique charm of Chinese culture. Meng Man, a lecturer at the “Hundreds of Lectures” and an associate professor at the School of History and Culture of the Central University for Nationalities, once commented that the animation was based on history and played a role in exploring the faintness. .
The first season of “Drawing the Bad People of the Rivers and Lakes” was broadcast on the whole network on July 31, 2014. Once the animation was launched, it was sought after by fans. According to official statistics, “Understanding People” went online for more than three consecutive days on Weibo, and every new character will become a hot topic in Weibo. .
In July 2016, Russen Digital broadcasted the second season of “Drawing the Bad People of the Rivers and Lakes”, and as of the current two seasons, it has harvested 7.2 billion in the whole network. Based on the great success of IP, Ruosen Digital takes “Norad Man” as the core, and opens up the whole industry chain of pan-entertainment, and has derived a number of product lines to realize the full realization of IP value. .
In September 2016, the real drama “Drawing the Bad People of the Rivers and Lakes” starring Wu Yi, Zheng Yecheng and Cai Wenjing was exclusively broadcasted at iQiYi. As of the beginning of 2018, the number of plays exceeded 1.5 billion, and the Douban score was the highest. 8.4, known as the most successful man-made drama in the past ten years; in September of the same year, the mobile game “Negative Man 2” was introduced to the user 3 million on the 5th before the launch, the first day of revenue 5 million yuan; the same month, “painting rivers and lakes The “Norad Man” stage play opened its first national tour in Beijing, with an attendance rate of 90%. Later, in collaboration with Palm Reading Literature, the novel “Drawing the Bad People of the Rivers and Lakes” was sold in the fan group, and the brand of “Norad Man” was taken home. The influence extends from the line to the line. .
In just three months, Ruosen Digital passed the “bad person” project, using a combination of a series of clouds and water, to open up a key level of animation, animation, film, games, literature and other pan-entertainment, in animation, live-action, mobile games The company has achieved remarkable results in the industry and has become a model for the pan-entertainment industry in 2016, and has been called the “Jossen model” by the industry. .
Based on the content quality and IP effect of “Drawing the Bad People of the Rivers and Lakes”, on January 1, 2018, China International Airlines and Russell Digital launched a cross-border cooperation, “Drawing the Bad People of the Rivers and Lakes” fully on the Avod in-flight entertainment The system, Air China will be able to watch the animation on more than 500 flights. This not only proves that “Understanding People” has grown into a national-level animation brand, but also witnessed the development determination of Russen Digital to increase the brand value of “Drawing Rivers and Lakes” from various dimensions. .
The success of “Drawing the Bad People in the Rivers and Lakes” gave Russen the confidence to develop digitally, and gradually expanded the scale of creation, and successively launched “The Spirit of the Rivers and Lakes”, “The Cup of the Rivers and Lakes”, “The Return of the Rivers and Lakes”, “Drawing the Heroes of the Rivers and Lakes” and the first animated film “Wind Mantra”. Up to now, the “Drawing Rivers and Lakes” series of animation dramas has been broadcasted over 11.2 billion, and the number of fans has reached 80 million. Its IP value and influence are self-evident. .
The return of the third season of “Drawing the Bad People of the Rivers and Lakes” is not only a major event in the pan-entertainment industry in 2018, but also an important step for Russell Digital to continue to increase its IP influence and increase its brand value. .
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