John UM
Studying, taking office, traveling, or doing nothing, just coming to an unfamiliar environment, expecting some changes to come… “renting a house” is an intractable topic, even in the second world, The same is true. Of course, the tenant life in the second world is just like everything else in the second dimension, and it is often better than reality. .
The season’s new program “Miss Spring Village’s Manager” is focused on such a flat that is “slightly” better than reality. In order to change herself, Shiina’s name, which is too cute and is not treated as a man, went to Tokyo alone when she entered junior high school and lived in a student dormitory called “Chunwon-Zhuang”. However, waiting for him, is the nature of the natural and loves mischievous Chunyuan Zhuang administrators. Chunyuan Caihua from the body and mind both sides of each day love … not only that, but other guests are all older girls than him! ? .
Since the launch in July, the number of dramas has exceeded 5.5 million, which has won praises from the audience and the voice of “I want to live in such a flat”. In this context, the animation theme apartments created by Xuhui’s consortium and the production of Fangsui, which is dedicated to building a rental living service platform, have emerged as the times require, and have become the first of its kind in mainland China. Act of. .
[Featured layout brings immersive “secondary” experience].
“Miss Spring Village’s Manager Miss” theme flat was transformed from Xuhui’s white-collar flat brand, the tea-rice international community Shanghai Lujiazui store, to build a more cutting-edge and more immersive for young people, especially anime fans. Sense of living environment. The first is the many anime elements injected into the flat decoration. Step into the theme flat and see the touchable themed furnishings oncoming. The gentle and colorful flowers, the sub-trees that are striving to grow up, and the other second-class guests with different personalities seem to be in the same space as the visitors. Custom-made pillows, blankets, and towels… let visitors experience the feeling of being embraced by the manager’s sister. .
And in the public rest area, super cute pillows, anime magazines, and genre furnishings… all kinds of subtleties are not only integrated into the theme, but also have interactive elements. Watching the animation together, and even experiencing the manager’s knee pillow, let the anime fans who live in the flat find the feeling of being happy with the same. .
[“Secondary yuan” consumption of the billion-dollar market needs further development].
At present, the second element has become a fertile ground for the new generation of love and new consumption. According to the authoritative report, the secondary population is mostly after 95s and 00s, while about 82% of users in the B station are 90~00, and the monthly active users in the first quarter of 2018 reached 77.5 million. The scale of China’s animation secondary industry consumption market will reach 451.9 billion yuan in 2025, and the second generation will become the core generation of Chinese consumption in the future. .
With the graduation of 95, they have gradually become the emerging main group of first- and second-tier cities, and are more willing to pay for their own interests. At the moment when the young consumer group rises and the fan economy is popular, the crossover of Xuhui and B station is a bold attempt in the accurate market segment, trying to enhance the awareness of its brand in the secondary group. The popularity, as well as the market development of potential rental users after 00. .
Xuhui’s grasp of the market is not only the analysis and satisfaction of the current market demand, but also the forward-looking gaze aimed at the new generation of consumer groups such as the second yuan. .
“Brand cross-border cooperation, linking more consumer scenes is the biggest highlight of the new rental life advocated by Xuhui. We are happy to explore the areas that young people like and cooperate with unicorns from different industries. Co-innovation with the animation produced by Station B will create a warm, meticulous and loving living space for those who love animation. The more interesting elements of future fun and interaction will be presented in the products. Zhang Huihua, CEO of Xuhui, said that the long-rent flat industry is still in the basic development stage. The decoration style is similar and the product homogenization trend is obvious. This cooperation has created a precedent for the long-rent flat industry IP, providing a new space. The road to development. .
[Secondary life from the theme apartment]
As a quality youth flat brand owned by Xuhui, the teafruit international community is a comprehensive community that integrates residence, social, entertainment, office, community market, etc., and is committed to building a Linker Life rental ecosystem, U& ;ME, life links to each other. Located in the prime location of Pudong, Shanghai, the pomelo Lujiazui shop is located in the prime location of Pudong, Shanghai. It provides a new experience of “residence + living + social” for young people who want to experience local life and experience. .
Since its establishment in 2016, Xuhui has completed the layout of 18 cores first- and second-tier cities across the country, with a management scale of 35,000. As a Xuhui real estate + innovation business segment, it is committed to creating a blend of living and socializing. Comprehensive communities such as entertainment, office, community market, science and education, and so on, provide a new experience of “residence + life + social” for young people who want to live in the local area. As a new business card for young people’s culture, Station B has tried to continuously update the content of the flat space to create a Linker Life rental ecosystem. In the future, the two sides will actively explore more in-depth cooperation methods and give more possibilities for this cross-brand cooperation.
