John UM
Bandai is Japan’s largest toy company, not just toys. Bandai has many super popular top animation IPs, including “Gundam” series, “Dragon Ball” series, “One Piece” series. It can be said that a lot of Japanese national-level anime IP is being used to earn money for the House. Even with the premise of having many top-notch animation IPs, the commercial value of different works is different. The most commercial ones are these:
(The data can be found in the 2018 Bandai Financial Report, data from the Internet).
TOP5 Naruto Ninja.
2018, April-September income: 7.9 billion Japanese yen.
Bandai’s “Naruto Ninja” related copyrights are mainly toys, gaspins and other products, Bandai is also a TV animation sponsor of “Naruto Ninja”. There is also a familiar game called “Naruto Ninja Ultimate Storm”, which was also released by Bandai. .
With the end of the comics and animations of “Naruto Ninja”, the commercial value brought by “Naruto Ninja” has been relatively weakened, and currently it is not in the top 3 of the high-yield animation IP in the 2010 financial report. .
TOP4 Kamen Rider.
2018, April-September income: 11.4 billion Japanese yen.
“Kamen Rider” is a series of live-action special dramas that have been launched since the 1970s, and new works are still being released in 2018. Bandai owns the surrounding copyrights, mainly around the toys related to the works. In a period, the “Kamen Rider” series of toys can be said to be one of the most important toy products of Bandai. .
By the way, it is also the national special photo IP of Japan. The commercial value of the “Ottoman” series is not the same as the “Kamen Rider” series. .
TOP3 One Piece.
2018, April-September income: 14.8 billion yen.
“One Piece” is the top popular comic IP in “Juvenile JUMP”, and the copyright of many its surrounding is owned by Bandai. These include hand-held, twisted eggs, pendants, etc. Relying on the best word-of-mouth in Juvenile JUMP, the best-selling juvenile manga, the big sale around “One Piece”, the author also has a lot of pirates who collect the “One Piece” hand, and the cheap and exquisite hand-made products of Bandai do Easy to impress the hearts of anime fans. .
TOP2 Mobile Suit Gundam.
2018, April-September income: 36.1 billion yen.
Mention “Dadai” everyone will think of “Gundam”. After all, the Risheng animation company that produced the “Gundam” series is already a subsidiary of Bandai. Therefore, the “Gundam” series can be said to be the cartoons that Bandai personally took for money. In the eyes of Dazhi, “Gundam” may be just a 20-minute model advertisement shot by Bandai. This is not an exaggeration. .
The “Gundam” series has always been selling models as the main means of profit, and can also be said to be one of the most important profit channels of Bandai. Some people think that the story of “Gundam” is getting younger and younger, and it is not too much to cater to the market. The business law of “Gundam” is more and more naked, and the “Irons of Olphus” has launched many HGs. The model, the body of many works that have not yet appeared, also first introduced the model. .
Having said that the “Gundam” series is a series that relies on wonderful stories and handsome bodies to impress A House, and then sells it to Azhai by exquisite models. The toy is the body. Of course, the number and sophistication of the “Gundam Model” is indeed good, and the top PG series and MB series restore the details of the original body, and the degree of movement is the level that makes most models feel satisfactory or even pleasant. For example, the body that can be deformed in the original work, Bandai’s model can also restore its deformed structure one by one. .
“Gundam” can be said to be the most valuable and most famous animation IP of Bandai. .
TOP1 Dragon Ball.
2018, April-September revenue: 58.6 billion yen.
“Dragon Ball” is a juvenile blood comic book of the “Junior JUMP” town club treasure level. Bandai owns the copyrights around its animation, and has released and operated the games related to Dragon Ball, and is also a sponsor of cartoons. .
Can be seen from the financial report of Bandai, the “Dragon Ball” IP is overwhelming in Japan, even the national-level animation IP of “Gundam”, plus the income of “One Piece” is still better than “ Commercial gains from Dragon Ball.
It is not just “Dragon Ball”, but also extends to “Dragon Ball Z”, “Dragon Ball GT”, “Dragon Ball Reform”, “Dragon Ball Super” and other sequel works, among which the surrounding copyrights are also managed by Bandai, “Dragon Ball The overwhelming popularity of the book is really a work that is well known in Japan and is loved by both men, women and children. It can be seen in Japanese variety shows that some older “uncle” see the spoof of “Dragon Ball” Can laugh and laugh, the influence of Dragon Ball in Japan is really not comparable to which popular comics.