In the early morning, like the author, I believe that many people are waiting for Apple’s new product launch conference in front of the computer. Apple released four scenarios, which is equivalent to the potential to announce that they are moving toward providing hardware-oriented trends and turning to providing services. At the main stage, the money bag is used to harvest the user’s purse

The biggest slot in this conference is “How did you say that SE2 is gone?”, “Is Apple not releasing hardware? Is innovation exhausted?” Although the questioning voice of Apple is basically the same, after all, The market value of Apple’s conference has evaporated by 10 billion.

However, the author looked at some of the comments of the Chinese people and felt that the mentality of the Chinese people was still “unstable” and the anger was too heavy.The

conference is open to the world and not for China.

Apple’s launch conference itself is world-oriented. It is accurate to say that it is mainly for the United States, and Apple also said that it will push these businesses to more countries

But there are always some people who have a “you can’t use the app that you released, and that’s still a fart”

Don’t forget, Apple’s application can’t get in, it’s not used in China, not Apple doesn’t want to use it domestically. In addition, don’t say that you can use the first-party service with Android in your country, and you can’t use it. Google’s first-party ecology can be said to be no worse than Apple’s, but open source is relatively stable without closed source, but people who have experienced it should know that Google’s first-party ecology is stronger than third-party localized services. Many, have not experienced first-party applications and services, will not know the differences of third parties

As far as the results are concerned, it is indeed “China can’t use it”, but it doesn’t have to be like this because Apple doesn’t pay much attention to the Chinese market:

You see, when Apple demonstrated the service of APPLE PAY, it quoted six cities from different countries in the world. Three of them are from China. Does this mean that Apple has not despised and respected the Chinese market?

No SE2 is released from the media pot, Apple can not back.

About the “SE2” mobile phone did not release, it really called a lot of people disappointed, this does not deny. But watching SE2 didn’t release, you started to look at the audience, you still have a little of it. The “forecast” that was blown before is not only SE2, but how many times are the eyes of the media to attract attention? Indiscriminately believe in the so-called “predict” from the media, the results did not predict the beginning of the mother, the Apple strategy has long changed, no longer biased towards hardware, can only show that the media did not see Apple’s movements, the audience began to follow the trend This pot of apples should not be back

Apple hardware is quietly updated, but it is no longer the focus.

This is also a fact of quite “face”. Many people vomit “Apple does not even update the hardware, to be finished.” Apple did not release new hardware at the press conference, but the product line was indeed updated

As shown above, Apple not only launched IPAD AIR and IPAD MINI, which have not been updated for many years, but also updated IMAC, which has not been updated for 2 years, to improve the performance of Apple’s own computer host. Not only that, but also the new AIRPODS, but the degree of innovation of the product is really not enough, it can only be said that the performance is improved, but in the IPAD aspect, the new IPAD PRO of the full screen has been updated last year, and the positioning of the small model does not seem to use the full screen. This design

Apple no longer emphasizes hardware product updates that have entered the bottleneck at its own conference, indicating that Apple is already determined to open up its own services and improve user stickiness

These applications have perfect substitutes in China? You don’t understand the concept of the ecological chain at all.

The most comments you see are:

Indeed, it’s hard to say that the four scenarios that Apple released are “playing the rest”, which will certainly not be used in China and will not work. But it is not so simple. Domestic applications are third-party applications that are not based on any product, and do not form an ecological chain. And Apple is based on its own hardware products to improve the software service’s closed loop, which is the same as the headline you use today, and the use of Alipay to swipe the card, the conclusion may be the same, but from the experience, it may be very different

Let me make an analogy. It is also an AIRPLAY application. You can use Apple’s mobile phone or Apple computer. On Android devices, you can try the AIRPLAY screen provided by third-party software. Try the delay of playing video, quality, and play. The game doesn’t play well; try the AIRPLAY provided under APPLE TV, try the delay and picture quality, you will find that AIRPLAY, also known as AIRPLAY, third party software implementation, and AIRPLAY provided by the first party are not at all Things…Quality, delay, and the level of synchronization of sound and picture are not a dimension… This is the experience brought by the application of the original ecology. In the third-party products, it is difficult to achieve perfection, but the first party can Do it, and when laying this closed loop, only when there are enough users, can you complete the closed loop of this ecological chain, it is not a simple one, “After paying for the rest of your apple is online.” In improving the viscosity of its own users, Apple has built its own ecological chain, and then use services to complete the closed loop. Domestic brands have to go to this direction to do their own complete ecology?

To be honest, a Canadian white king is also often a black apple, but the black is indeed on the idea, and the people are not black, the apple is said to throw an “all are the rest of Canada to play”, the black magic of the Chinese The suffocation is too heavy


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