John UM
On September 16, Tencent and the Forbidden City jointly signed a deep strategic cooperation agreement. In the next three years, the two sides will focus on technology application and academic innovation, through digitalization + cloudization + AI, digital collection and cultural research in cultural relics, etc. The field has deepened the construction of the “Digital Palace”. At the press conference, the two parties announced that they will join hands with China Radio and Television Network Co., Ltd. To explore a content model combining 5G and new Wenchuang based on the drama “The Palace Museum”
Tencent’s vice president and CEO of Tencent Pictures Cheng Wu said that the future “Forbidden City Dreams” will explore more derivative content forms including comics, short videos, etc., giving this story a richer expression
Signing Ceremony of Strategic Cooperation between the Palace Museum and Tencent.
(third from left) Wang Xudong, dean of the Palace Museum, (fourth from the left), the party secretary of the Palace Museum, Du Haijiang.
(Right 4) Vice President of Tencent Group, Cheng Wu, CEO of Tencent Pictures, (third from right) Ren Yuzhen, Chief Operating Officer of Tencent.
Comics reproduces the history of the Forbidden City and conveys the craftsmanship.
It is reported that Tencent Animation will cooperate with Tencent Pictures to develop the comic book of the same name in the Forbidden City. I hope to use the anime-like expression of young people to fully respect the history and culture of the Forbidden City and the essence of the ancient palace of the Forbidden City and China. The craftsman spirit is spread to the next generation of young people
On the day of the conference, Tencent Animation announced the concept poster of the comic book of the same name in the Forbidden City. The poster depicts the representative buildings in the Forbidden City with a fine style of painting. The background of the ink and wash, with red walls, Biwa and Jinding, blends strong, elegant and classic blends. The main building above, with the silhouette of the protagonist below, is connected by smoke, and this magnificent building was released from the architectural drawings in his hand, adding infinite imagination to people, and people could not help but think To explore, how the “city” called the Forbidden City was built
The story of “The Forbidden City is like a dream” is based on the life trajectory of the famous craftsman Yu Xiang. The young talents show the talented youngsters “Xiang” in the predicament, insist on learning, enhance themselves, and broaden the family. Long, the crafts of wood art, brick carving, and painting of Su paintings can be flexibly applied to the road of blood struggle in the Forbidden City
This work combines historical drama with industry inspirational themes for the first time, depicting the real and lively work and life scenes of Ming Dynasty architectural practitioners, showing the career ideals, creating ideas, professionalism and superb skills of the craftsmen. From a new perspective, open the door to the public to understand the ins and outs of the Forbidden City and the spirit of a generation of national craftsmen
The content of this theme is adapted in the form of comics, which not only makes the “hard dishes” such as historical dramas have a lighter, more compatible with the Internet reading habits, and most importantly, provides a younger history. A more imaginative perspective. As an innovative form based on “The Forbidden City as a Dream” “5G+4K Ultra HD + Interactive Multi-Ending + Scene Immersion”, the starting point for trying more possibilities, Tencent Animation uses cartoons to express the history and inherit the craftsman spirit
From the overall architectural style and layout of the Forbidden City, to every treasured roof, red brick and yellow tiles, and even the breakthrough design of the architectural techniques of the time, there are also group stories and strong emotions depicting artisans. It is a big challenge, but it is also an opportunity to give full play to the genre advantage
Tencent Anime, inheriting the cultural spirit with the power of animation.
2016, with the “Next Idea Tencent Innovation Contest” as the platform, the Forbidden City X Tencent this combination, in the common imagination, joint discussion, through the game, animation, music, exhibitions and other creative forms, the Forbidden City Excellent cultural heritage and spiritual core are pushed to the public
In the three years of cooperation, the animation has been welcomed and loved by the majority of young people, and the integration with traditional culture has been verified and successful. In December 2017, the Palace Museum and Tencent Animation hosted the Next Idea Forbidden City theme contest, which will be held in the Forbidden City’s “Han Xi Zai Night Banquet”, “Twelve Beauty Map” and “Sea Mistakes” and other series of national treasures. Cultural enthusiasts and anime enthusiasts will make a second creation, presenting the “Forbidden City Story” in an anime manner, and harvesting many excellent works
Then the Palace Museum joined hands with Tencent Animation and Next Idea Tencent Innovation Contest to create a story about the historical theme comics “The Forbidden City Echo” in the period of the Anti-Japanese War, the National Palace Museum moved southward and moved westward. The historical memory behind the relics moved south, the comic was drawn by a youth team that stood out in the Next Idea Palace theme
It is understood that “The Forbidden City Echo” will be completed in September. At present, the popularity value has exceeded 33 million, and the total exposure has reached 1.6 billion. This has enabled more young people to understand this history and relive the blood of that era. Moving
In addition to the “Eve of the Forbidden City”, under the “new cultural innovation” strategy that emphasizes the unification of IP culture value and industrial value, Tencent Animation has continued to launch many “Culture Department” comics with profound traditional cultural heritage: United Comics Master Cai Zhizhong has launched the comic book “Wind Qiming Sha – Dunhuang Qu” which restores the historical civilization of Dunhuang. Based on Jin Yong’s martial arts series, he has published many famous names such as “The Legend of the Condor Heroes”, “Swordsman” and “Tian Long Ba Bu”. Comics, the charm of Chinese traditional culture is passed on to young people in an animated way
In the next three years of cooperation between Tencent and the Forbidden City, I believe that Tencent Animation will have more attempts to continue to create excellent animation works with the content forms and expressions that young people like, and hope to eventually create a representative of China. Cultural symbols, and through the content and social platform of young people, bring high-quality animation content, positive values and the essence of Chinese culture to hundreds of millions of users
At the end of the speech, Cheng Wu expressed the expectation of cooperation between Tencent and the Forbidden City in the future: “In the face of the 600-year-old Forbidden City, 20-year-old Tencent, a company, can still do very limited, but we will do everything we can. Helping the digitalization of the Forbidden City, doing a good job of the cultural experience of the Forbidden City, telling the moving story of the Forbidden City, bringing a younger and better Forbidden City to the world and bringing it to the future.”