John UM
Although the 70th anniversary of the National Day has ended, people’s hearts are still embarrassing. Many people summed up the shock and excitement of watching the military parade as “burning” in the voice after 90, 00, which shows a strong sense of national pride. Many young people continue to pay attention to and discuss the “behind-the-scenes” stories related to the National Day ceremony, such as the carrier-based pilots participating in the military parade, the commentary of the military parade, and the preparation status of the commentator before the live broadcast. These details are all on the social network. Initiated a hot discussion
Upholding the concept and attitude of promoting positive energy, around the grand celebration of the 70th anniversary of the founding of the People’s Republic of China, Tencent Animation fully exerts its platform advantages and high-quality content strength, and expresses its gratitude to the motherland in its own way. Use the “birthday gift” that contains the characteristics of anime culture to ignite the “Chinese power” in the hearts of the younger generation and offer blessings to the great motherland
China 24-hour panoramic comics: People’s Daily client X Tencent Animation join hands to tell the Chinese story.
“China 24 Hours” is a series of activities organized by the People’s Daily New Media Center and the Network Information and Communication Bureau of the Central Network Office, linking the various regions and highlighting the glory days of the founding of New China in the past 70 years. This time, the People’s Daily New Media joined hands with Tencent’s animation to depict the prosperity and strength of the motherland and the colorfulness of the motherland through the depiction of China’s natural and humanities and the urbanization of the people. The masses live and celebrate the 70th anniversary of the new China
On October 9th, the first comic book produced by the two sides to depict the natural scenery and customs of 34 provinces across the country was officially launched, and received wide acclaim. The picture takes 24 hours as the time axis, and the transition of the sky color in different time periods is the core moving line logic, which is painted into an all-encompassing picture. The scene also adds a lot of protagonist images of Tencent Anime Classic IP. These anime characters are perfectly integrated into the surrounding environment, enriching the story of the long scroll
Since September 24th, the People’s Daily New Media and Tencent Animation have jointly launched the “China 24 Hours” comic book collection campaign for the public. It is an important measure for the two sides to jointly tell the wonderful story of socialism with Chinese characteristics in the new era. The event is aimed at national anime authors and enthusiasts. It is a recordable moment in 24 hours a day. From the perspective of ordinary people, the achievements of social construction and people’s good life since the founding of New China have continued to spur more. Positive response and participation of young people
The great rivers and mountains, ethnic customs and humanities in all parts of China, the Chinese people’s love of life, hard work, and the pursuit of dreams are all excellent sources of inspiration and materials. Tencent Animation carries a large amount of creative content through the theme comics collection campaign, widely inciting the younger generation to express their patriotic enthusiasm in their own way
It is worth mentioning that during this period, Tencent Animation also invited all the platform signing authors to create a 70-year-old birthday map of New China, which received positive response from the authors. Many comic book authors have outlined the local customs and national pride, and combined with the highly recognizable characters and elements in their works to express their artistic expression. Some of the authors’ photos have been included in the “China 24 Hours” theme event collection page, promoted in the Tencent animation platform and major user positions, attracting the attention and participation of many loyal readers
In addition, the creators also updated the map to the end of the corresponding comic book as an “egg”, which brought surprises and impressions to the reader during the National Day, and a strong cultural identity and emotional resonance. Platforms, comic authors and readers work together to express their passion for the motherland
Tencent ultra-popular comic cartoon HE map Last, the authors: two meters.
The promotion of positive energy has a long way to go, Tencent Animation will not forget the beginning of the heart, and move forward.
Anime is a way of expressing inner feelings of young people. The content selected by young users reflects their inner emotional needs. In Tencent’s animation, rich animation works can present a world that young people yearn for. In this positive energy initiative launched by Tencent Animation to celebrate the 70th anniversary of the founding of New China, this core brand concept was also implemented
On the one hand, on the day of the National Day military parade, Tencent Animation launched a “different review march” with the central video. In the music rhythm of “Reviewing the March” with the recognition and the memory of the masses, this animation works the artistic design and expression of the military parade elements, and uses the unique way of animation to bring the classic moments of the military parade and the modernization of the people’s army. One by one, to commemorate the 70th anniversary of the Republic. Through the content style and expression of the younger generation, Tencent Animation interprets and conveys the pride and praise of the national defense forces
On the other hand, Tencent Animation re-integrated the platform positive energy classics including “The Forbidden City Echo” and “Wind Songs – Dunhuang Qu”, and a new display of “The Forbidden City Echo” ended the promotion “Guardian National Treasure Heritage China” “The context”, “Wind Qimingsha – Dunhuang Qu” participated in the 13th National Fine Arts Comprehensive Paintings and Animation Exhibition
The above many rich and varied forms of content are presented in the Tencent Animation App with positive energy themes as the carrier. Tencent Animation has steadily consolidated its positive content value with practical actions. In the special node of the 70th anniversary of the founding of New China, it has diversifiedly demonstrated the patriotic enthusiasm and cultural confidence of young people
During the 70 years that New China has traveled, we have experienced many great moments with our motherland, but there are also many historical moments that are important, and we have not witnessed it. If we have missed a certain “history” in the process of building socialism with Chinese characteristics, fortunately, we can now have a deeper understanding of history and continue to carry forward through the re-emergence of a more diversified and younger way. And the opportunity to pass on
As a younger generation, the younger generation of Tencent Animation, relying on rich author resources and diversified positive content accumulation, the future will continue to build a powerful carrier that inherits history, promotes the spirit of the times, and advocates positive energy. Its own boutique anime content, output positive values, and pass the positive energy of the times to the younger generation through the content and social platform gathered by young users