John UM
On June 3, the Haier Brothers fans’ long-awaited “Haier Brothers Universe Adventure” (the 27th-54th episode) officially launched, through Haier Brothers Planet App, Tencent Video, Aiqiyi, Sina Weibo, Mango TV, China Digital TV, China Mobile Mi Wei video, China Telecom Tianyi video, iQiqi Qibab, Tencent Little Penguin and other video platforms and IPTV premiere in various provinces and cities
On June 3, the Haier Brothers fans’ long-awaited “Haier Brothers Universe Adventure” (the 27th-54th episode) officially launched, through Haier Brothers Planet App, Tencent Video, Aiqiyi, Sina Weibo, Mango TV, China Digital TV, China Mobile Mi Wei video, China Telecom Tianyi video, iQiqi Qibab, Tencent Little Penguin and other video platforms and IPTV premiere in various provinces and cities
The new animation started to broadcast at the beginning of the rapid accumulation of super high popularity, the first broadcast of the day, #海尔兄弟#, #海尔兄弟 wear clothes # two topics successively boarded the Sina Weibo hot search list, ranked third, respectively Six people, hundreds of thousands of netizens’ enthusiasm for the hottest witnessed the “Haier Brothers Cosmic Adventure” and the Haier brothers IP heat once again bursting
Feel the “change” and “unchanged” of the Haier brothers.
For 24 years, from “wearing the pants to the square” to “wearing the spacesuit to the universe”; from the classic Chinese science animation of the “Golden Boy Award” and the “Golden Eagle Award” to the “Definition of the Cartoon 2.0 Era” The Internet of Things eco-IP brand, Haier brothers have changed in every aspect
In the first episode of the Haier Brothers Universe Adventure, Haier brothers and partners continued their new space exploration. On a planet that is itself a living body, they rely on the spirit of exploration and scientific knowledge to help the diseased planet overcome the virus
The story of Haier Brothers Universe Adventure combines cutting-edge scientific knowledge into interesting sci-fi scenes, attracting children’s attention through educational and entertaining ways, inspiring their infinite imagination, in their hearts. Spread the seeds of love science and love to explore
The story of the new animation is ups and downs, and the Haier brothers and other characters will take a positive approach whenever they encounter difficulties in the animation. In this way, the new animation hopes to encourage children to boldly imagine and bravely express, and to stimulate children’s imagination and exploration spirit, to help children develop their horizons and improve their overall quality
Explain the inheritance and innovation of classic IP in the Internet of Things era.
The re-development of the new era of classic content IP requires parallelism and innovation, which is almost accepted by everyone. However, it is not easy to do this. This requires not only the creators to deeply understand the current market, but also the classic IP to adapt to the trend of the new era and quickly make adjustments to the development strategy
The launching platform of Haier Brothers Planet, the launching platform of the Haier Brothers Universe Adventure, is the product of the new era of innovative thinking. This app, which is positioned on the one-stop science education platform, has four functional sections: animation, story, knowledge and circle, which correspond to popular science video, audiobook, wisdom question and answer and parent interaction community
Through such an APP that can integrate content and interaction, after watching the new animation, the parents and children can fully interact with the knowledge points in the plot. This will not only further consolidate the knowledge points, but also encourage families to build a good parent-child communication model
Unchanged, we always adhere to the core of the value of open innovation education; change, continue to carry out innovations in line with contemporary trends and user needs. Such inheritance and innovation have made Haier Brothers IP still have strong influence and appeal. After establishing the upgrade path of IP personalization, Haier Brothers jointly developed and shared resources through the introduction and parallel resources, and actively explored the whole industry layout of children’s education, animation and film, entertainment, theme parks and derivative peripherals to create innovative education for children. The interactive ecosystem creates user value with high-quality content and full-scene interaction, thereby stimulating children’s imagination and creativity and promoting the long-term development of Chinese children’s cultural undertakings