John UM
On July 4th, Tencent Video and Penguin Film and Television held the annual 2019 animation conference with the theme of “burning the country and welcoming youth”. Han Zhijie, Senior Vice President of Penguin Films, shared the latest cooperation model of Tencent Video in the animation field and the new project reserve. At the same time, Wang Juan, the chief editor of Tencent Video, shared the perspective of the platform and product innovation. It is reported that Tencent video will continue to increase investment in the country, and strengthen the development of the country by strengthening the content reserve, product iterative innovation, upgrading cooperation mode and building the national hero universe
Upgrade the animation cooperation mode Strengthen the quality content reserve.
Since the beginning of the official launch of the country in 2015, Tencent Video has adhered to the concept of quality creation, and has continued to export the “Dou Continental” and “The Magical ancestor” through “Building the Head Classic” and “Building the Benchmark”. At the same time, Tencent Video always has the enthusiasm for the country, actively participates in the construction of industrial ecology in a diversified cooperation mode, and witnesses the “country rise” with partners
Peng Zhi Film Senior Vice President Han Zhijie. At the
Conference, Han Zhijie shared the latest cooperation model of Tencent Video in the field of Guoman with the guests. On the one hand, Tencent Video will further upgrade the original content of Guoman through the “Seed Project”, and link the entire national industry, vigorously research and develop original projects with potential, and create a more complete content ecosystem. On the other hand, more partners are encouraged to produce quality content through the red envelope mechanism. From the end of this year, Tencent Video will rank the overall value of the annual project, and the TOP 5 project partners will get more incentives. In this way, Tencent Video also hopes to work together with its peers to break the limits of the circle, jointly establish a healthy and sustainable development of the country’s ecological ecology, and lead the benign development of the entire country’s industry.After
, Han Zhijie also released the reserve of Tencent Video’s head project in the animation field. Among them, the first sci-fi animated drama series “Devouring Starry Sky” created by top Chinese and foreign animation companies will upgrade the production mode and lead users to broaden the margin of imagination. After the “Dou Luo Mainland”, Tencent video will continue to accompany the users with long-lasting companionship, to create the second national year-old Fan “Imperial Eternal”, and then create an oriental classic. The “Perfect World”, which inherits the essence of Chinese classical mythology and shows the youth’s inspirational growth, will be launched and continued to develop. The “Mr. Reader”, which combines elements of urban sentiment and suspense, the first Kyushu series of animated works “Kyushu”, and the bloody military theme “The Warrior is the King” will also meet with the audience. The representative of the drama roaming linkage “crossing the fire line” is also officially announced, will be launched on July 12th Tencent video. In addition, the head IP of “Magic Dao”, “Full-time Master”, “Fox Demon Little Match”, “Break the Sky” will continue to be serialized
In the content form of the country, Tencent Video will continue to innovate and will launch the first interactive animation project in China, “Zichuan”. With interactive content, innovative forms and rich visual perception, interactive new viewing Form, telling a story of a generation of blood
Online and offline product innovation Create a national hero universe.
With ten years of intensive cultivation in the animation industry, as well as continuous development and precision operation of high-quality content, Tencent Video has taken a leading position in the industry. At present, Tencent’s video animation channel has more than 150 million monthly users, and the traffic and users are ranked first in the whole network. In 2018, the TOP10 of the national total broadcast volume and the TOP10 of the whole country’s national broadcast volume, Tencent video achieved full coverage
Tencent Video Editor-in-Chief Wang Juan
At the press conference, Wang Juan said that Tencent Video has completed the complete layout of the three categories of the country’s diffuse products, head broadcasts, and core users. Next, it will continue to increase investment in the country, strengthen the head content, Build IP closed loop and deliver positive value. In building IP closed loop, Tencent Video will be dedicated to creating a closed-loop one-stop experience for users, with an abundance of product lines including animated feature films, derivative short videos, comics, novels, peripherals, animation communities, and offline activities. As the core of the offline part of the IP closed loop, the “M Mirror World 2019 National Man’s Concert” hosted by Tencent Video will be opened in Guangzhou on August 17th. In the future, it will continue to build the brand of the national concert, forming an offline “Offline party scene” in the industrial chain. In conveying positive values and highlighting the style of the times, Wang Juan introduced that in order to celebrate the 70th anniversary of the founding of New China, Tencent Video has launched the series of “China Good Stories” animations, with the three dimensions of “burning the classics, smashing the present and creating the future”. Broadcasting, inheriting the national spirit and celebrating the new era
Relying on technology empowerment to achieve innovation in the product and user experience of the country, is also the next focus of Tencent video. At the press conference, Wang Juan announced that Tencent Video will be the first to launch a “motion effect generator” in the domestic market, which will bring more rich content and interactive experience to users while accelerating the incubation of works. In addition, Tencent Video will also take the lead in launching a new gameplay of “real shot virtual idols” to create a virtual idol camp that meets the demands of users and instant idols for instant and deep interaction
At the end of the conference, Tencent Video released the “Guanyan BANG Plan”, which used the animation VR and virtual character development to create a Tencent video national hero universe. Through series of development and operation, online content resources, etc. The exhibition of concerts, etc., formed a closed loop of the IP industry chain of the role of the country. As the “National First Platform”, Tencent Video will continue to develop its industry-leading industry. While consolidating its leading position in the industry, it will continue to develop high-quality IP and original content, and activate the country with innovative technical means and operation methods. New potential energy. At the same time, Tencent Video will continue to work with users and industry partners to create a win-win animation ecosystem and create a good time