John UM
On March 13, 2019, Bandai Nanmeng Palace (China) informed the national animation fans and many potential investors through Sina Weibo. The Shanghai company of the famous Japanese animation production company SUNRISE was formally established on March 1st. SUNRIS (SHANGHAI) CO., LTD., funded by Bandai Nanmeng Palace (China) Investment Co., Ltd., will carry out animation and photocopying copyright in ChinaThe management and operation of copyright, and the promotion of all aspects of IP-related businesses
SUNRISE is not only in Japan, but also has a huge fan base in China. It started in the creative process of 1972, and there are countless animation works. With the “Dragon Warrior” that grew up in China after 70s and 80s, no one knows. “Gundam”, the enduring “Rebellious Lelouch”, “Love Live!” “The masterpieces, etc., not only make the audience who loves animation want to stop, but also become the memories of generations of childhood. It is reported that the establishment of SUNRISE Shanghai is to better manage the IP of SUNRISE in China. While improving its popularity, it also responds to the love of SUNRISE works by bringing high-quality SUNRISE works to Chinese fans. In the future, SUNRISE Shanghai will fully meet the needs of its fans, actively carry out commercialization, and expand its licensing business in China
Mr. Masahiro Asa, who will become the president of Japan SUNRISE from April 1, 2019, will serve as the chairman (CEO) of SUNRISE Shanghai, and since 2015 he has been based in China for Bandai Nanmeng. The present-generation Bandai Nanmeng Palace (China) Investment Co., Ltd. And Bandai Nanmeng Palace (Shanghai) Interactive Entertainment Co., Ltd. COO Yamada Daisuke will be the Director and General Manager (COO) of SUNRISE Shanghai
When the Wandang Nanmeng Palace (China) was officially established last year, the ALL BANDAI NAMCO system was proposed. The establishment of SUNRISE Shanghai is undoubtedly another milestone in the perfection of the system. The toy business group, the Internet entertainment business group, the experiential entertainment business group, the video music production business group and the IP creation business group with SUNRISE as the core, these five group business groups are further enriching the Chinese modern entertainment
In the appointment of personnel, SUNRISE Shanghai was headed by Chairman of the Board of Directors (CEO) and Daisuke Yamada as Director and General Manager (COO). Asahi Kasei will also assume the role of President of Japan SUNRISE from April 1st, 2019. Daisuke Yamada has been based in China since 2015 and is familiar with the Chinese entertainment market. He is also the COO of Bandai Nanmeng Palace (China) Investment Co., Ltd. and Bandai Nanmeng Palace (Shanghai) Interactive Entertainment Co., Ltd