John UM
Since the “Mario Run” at the end of 2016, the Japanese host game maker Nintendo has been trying on the mobile game platform for more than two years. Although it still does not reach the same position as the company’s console platform “Yu Sanjia” (Microsoft Sony Nintendo), but in terms of revenue scale, it has also been considered a successful transformation of the mobile game
“Yu Sanjia” status is difficult to continue with hand travel: cumulative income of 712 million US dollars.
Sensor Tower recently released a report showing that as of now, Nintendo’s four mobile games have a global revenue of more than 712 million US dollars (equivalent to 4.82 billion yuan), the vast majority of which comes from the “flame heraldry” released in 2017. : Fire Emblem Heroes, data shows that the game’s cumulative global revenue since its release in February 2017 exceeded $500 million, accounting for more than 70% of Nintendo’s total mobile game revenue
However, due to the particularity of the “Fire Emblem” IP, the popularity of the game in Asia outside of Japan is not so high, most of the mobile game revenue comes from Japan and the United States, such as Japan 56 % ($280 million) and the United States accounted for 31% ($155 million), and the rest of the world combined to contribute only 13% of the game’s revenue
If you follow the stringent standards, Nintendo’s mobile game results are not satisfactory. The reason for this is that in addition to “Fire Emblem: Heroes”, the company’s other three games total revenues are less than 100 million US dollars, such as the marketing and earning the most attention to the “Super Mario Run” With only $68 million in revenue, Animal Crossing Pocket Camp earned $70 million. The Los Angeles Dragt, released at the end of September last year, had a cumulative income of $74 million
Of course, if compared to the other two relatively low-income works, the Lost Dragon Coven is the second pillar of the Nintendo mobile game. When the CyberAgent recently announced its earnings report, it is expected that the game (FY 2019) The annual income may reach 181 million US dollars, although much lower than the previous estimate of 271 million US dollars, equivalent to the future monthly water is likely to be around 10 million US dollars, but considering the release time, this is still not too Unsightly results
Note: Most of the listed companies in the Japanese market have their fiscal year from April 1st to March 31st of the previous year. For example, the actual time of FY 2019 is from April 1, 2019 to March 2020. On the 31st; however, many companies adopt the US fiscal year system, such as the CyberAgent in this article. The US fiscal year is from October 1st of the previous year to September 30th of the second year. For example, the actual span of the 2019 fiscal year is 2018. From October 1st to September 30th, 2019
Billion dollars of annual income has a long way to go: the integration of gameplay and payment is still the key.
Interestingly, from the IP component, Mario’s global influence is much higher than the flame heraldry, but what is embarrassing is that Mario Run is the lowest income of Nintendo’s four mobile games. One, even more than one tenth of the “Fire Emblem: Heroes”. As the fourth Nintendo game, “Lost Dragon Covenant” is still weak, but its income performance is still very valuable. As the company’s first original IP mobile game, it can realize $74 million in revenue in five months. Even on a global scale, it is a small achievement, and the game is currently only released in five countries
“Lost Dragon” recent income performance.
The most successful “Fire Emblem: Hero” is a product jointly developed by Nintendo and DeNA. Even in comparison with all Nintendo IP mobile games, it is second only to Niantic’s AR mobile game “Pokemon Go”. In order to better adapt to the mobile game platform, the game also changes the characteristics of the platform users on the player. For example, in the original game, the character will die permanently, and in the mobile game version, even if the character is killed in battle, Return to the camp after the end of the battle. The acquisition of the character is not in the form of a gashapon machine, as in the original work by propelling the story or getting the character
From the payment model, although Nintendo only released 4 mobile games, but actually got a lot of experience and lessons, such as the first “Mario Run” is a free download, but took $ 9.99 to unlock the full game The practice is such that the bad reviews given by the players
“Animal Forest: Pocket Camp” has also adopted a free + in-app purchase model like “Fire Emblem: Hero”, but its unreasonable pricing, IP popularity and popularity of gameplay are slightly under-represented. Therefore, compared with the two “failed products” mentioned above, “Lost Dragon Covenant” has been considered successful
As a whole, Nintendo’s attempt to mobile games will continue, but the “small goal” of the $1 billion annual revenue set by President Tanikawa Taro is even more worthwhile. Recently, the company also postponed the release of Mario Kart Tour to the summer of 2019, but also announced an “outsourcing game”, “Mario: World.”