John UM
As a reporter himself, I did not expect that the newly established Bandai Nanmeng Palace (Shanghai) Toys Co., Ltd. Has already publicized the development of the domestic animation “Assassin Wu Liuqi” on this ChinaJoy. This development speed is really unexpected. And the ground is fast. During ChinaJoy, we interviewed Mr. Yutaro, the chairman of Bandai Nanmeng Palace (Shanghai) Toys Co., Ltd
Q 1: I saw you for the first time at the media meeting in April. I was particularly impressed by the fact that I was carrying two products when I came to power. This is a good representation of Bandai Nanmeng Palace. (Shanghai) Toys Co., Ltd., then I would like to ask you to introduce yourself and introduce Wandan Nanmeng Palace (Shanghai) Toys Co., Ltd.?
A1: I am Yutaro, I believe I should be able to communicate with you in Chinese next year. My current position is the chairman of Bandai Nanmeng Palace (Shanghai) Toys Co., Ltd. And the Asian policy of Bandai. I am mainly responsible for the sales of toy products throughout Asia, including China
Bandai Nanmeng Palace (Shanghai) Toys Co., Ltd. Was established in January this year. Its main business is the planning and development of toys and other products for the Chinese market
Q2: The product line around Bandai Nanmeng’s hand-held model is particularly long, and there are many types and brands. I don’t know how these products will differ in the Chinese market
A2: This time, Bandai Nanmeng Palace (Shanghai) Toys Co., Ltd. Was established to launch products that Chinese users like for Chinese users. Most of the products of the Bandai series that we sell in China are products developed for the Japanese or worldwide markets. In the future, in the Chinese market, we will mainly develop products based on the needs of Chinese users. In addition to the many Japanese IP products that we have seen so far, we will also cooperate with many domestic IP companies to develop toys and hand-made products
2019CJ Scene.
Q3: What you just said, I understand the meaning: We use Chinese local IP to produce (develop) toy products facing the Chinese market. Is that true?
A3: Not just that. In addition to local-specific IP products for the Chinese market, the original product line will still be there
Q4: In addition to working in the United States, France, and Hong Kong, Japan, Mr. Kentaro has worked in different parts of the world. What is the biggest achievement for Mr. Kotaro?
A4: My previous work was mainly to sell the products planned and produced in Japan to the global market. Whether in the United States, the United Kingdom or France, I found that products planned and produced in Japan are not 100% popular with local users. At that time, we made a “pet egg” specially designed for the US market in the United States. We also made star-shaped badges specially designed for the locals in the UK and France. We feel that it is necessary to make adjustments to the local market. As I said earlier, if we bring Japanese goods, we can meet the needs of users to a certain extent, but in order to better satisfy our users, we still hope to create special things for them.When planning in Japan, we rarely considered overseas markets, because after the product development, there will be some sales in the overseas market, and it is generally reported to do so. So now we have a big change in the overall thinking
Q5: Mr. Yutaro was there. Bandai Hong Kong is responsible for the work. Asian market, then, how does Kentaro treat the mainland market, what kind of arrangements will the company make for the mainland market?
A5: When I was working in Hong Kong, I often traveled to the mainland for business trips. This time, in order to better fit the Chinese market, Bandai Nanmeng Palace (Shanghai) Toys Co., Ltd. Was established. As of last year, we have operated Hong Kong as the center to operate the entire Asian market. After this organizational change, we became a toy commodity business centered on Shanghai, which shows how much the Chinese market is in our hearts
Q6: Just now we are also. Talk. arrived and domesticIp cooperation to do this “Assassin Wu Liuqi” products, I would like to know how you chose this IP at the time, and how to develop?
A6: As you said, China has a lot of high-quality IP. For us, how to choose IP, what IP will fire, what IP will not fire, in fact, it is difficult to grasp. This time, we actually had some business exchanges with the IP investment team of Assassin Wu Liuqi. Then they recommended this work to us. After the investigation, we also found that this work was very good in China last year. Ok, so we decided to try it out in this regard
2019CJ Scene.
Q7: What kind of expectations do you have for this product?
A7: This is the first time we have made domestic IP products. How to sell and how to promote them, we also explore and try in many aspects. In this sense, our expectations for this product are also very high
Q8: In the future, if you have some very good products on the Chinese side, will you export them to Japan in reverse?
A8: We think it is absolutely possible
Q9: I have been engaged in the toy industry for so many years. Do you have any toys that you particularly like?
A9: Of course there is a lot. My first complete work from planning to production was Diga Altman. This work was released in Japan in 1996 and is also very popular in China. Because it is my first work, it means a lot to me personally
Q10: So, do you personally like Altman’s IP?
A10: It can be said
Q11 : The last question, what kind of expectations do you have for your future work in Shanghai?
A11: So far, various business groups in the Wanmeng Nanmeng Group, such as games, toys, and amusements, operate relatively independently. In the office in Shanghai, everyone is working together. I believe that there will be some new sparks in this area. Therefore, I am very much looking forward to the cooperation within the group. If you go to the ChinaJoy site this time, you can see that there are not only toys but also the content of the game in the Dragon Ball exhibition area. This is also a symbol of cooperation between the various business groups in our group