John UM
On August 10, Imperial Data Bank released a real report on the operation of the Japanese animation production company in 2018. This is the third consecutive year that Imperial Data Bank has released this report, which Anitama has introduced. 前两年的报告内容. .
Compared with the previous two years, this year’s report is more positive. The subtitle is “Total revenue in 2017 exceeded 200 billion yen, setting a record – the average income of animation production companies returned to 800 million yen in seven years.” It looks prosperous. .
Looking back at the animation industry in 2017, there have been popular works such as “Animal Friends” and “Fireworks”, and the economic benefits brought by the works such as “Girls and Chariots” and “LoveLive! Sunshine!!” Attention has been made, animation has become a strategy that can not be ignored in stimulating the local economy. .
In this environment, the income of animation companies has also risen. The report counts the financial data of 255 animation production companies from January to December 2017, an increase of 25 from last year. .
The total revenue of the 255 animation production companies reached 203.721 billion yen last year, surpassing 200 billion yen for the first time, an increase of 820 million yen from last year, which is the seventh consecutive year of growth since 2011. .
At the same time, with the performance recovery centered on large-scale production companies, the average income of a single company also reached 808 million yen, an increase of 6.0% over the previous year, and exceeded the previous year’s level after 5 years. .
Since 2006, the animation bubble has broken, and DVD sales have fallen sharply. In addition, China and South Korea, Southeast Asian outsourcing companies with low production costs have entered the Japanese market, and new companies in Japan have become increasingly competitive. The average income of the production company once fell to 60% of the peak (2007, 1.175 billion yen). However, in recent years, although the number of producers has increased, the producers and animators have been insufficient. Coupled with the high cost of outsourcing, some companies have to limit the receipt, but the average income has returned to nearly 70% of the peak period. .
The average income of the “Yuanyou, Tongbao” companies that directly accepted the commissioned production reached 1.65 billion yen (up 6.2% over last year) in 2017, a three-year growth. In 2017, not only TV animations and theatrical animations have been sold well, but the online video business at home and abroad is also very prosperous, and animation companies are more likely to obtain authorized revenue by participating in production committees. .
And the average income of “specialized studios” that undertake specific businesses as outsourcers has reached 273 million yen (up 1.8% from last year), after a lapse of 3 years. Specialized studios are relatively easy to start and enter, and the competition is fierce. It is easy to fall into price competition and lead to low contract price. In addition, the scale of such enterprises is often small, and the number of works that can be undertaken is difficult to grow, so it is difficult to significantly increase revenue. .
Specific to each company, the company with an increase in revenue in 2017 accounted for 39.6% of the 255, which is more than the previous year after three years. Among them, 45.4% of Yuanyou and Tongbao companies increased their income. The main reason for the increase in revenue is the increase in the number of animations and the best-selling works such as theatrical animation. In addition, the income of companies that benefit from online video has also increased. .
On the other hand, there are also 23.7% of corporate income reductions. This is due to the downturn in contracted unit prices and the lack of best-selling works. In addition, the shortage of manpower such as animators has forced them to control the number of contracts and the profitability. .
Not only the increase in income, but also the increase in interest in 2017 accounted for 54.9%, which is more than half of the total in three years. Whether it is a Yuan, a turnkey company or a specialized studio, more than half of the companies have increased their profits. This is due to the increase in the authorized revenue of the accounting and the reduction in the cost of the original price.
In turn, 36.9% of corporate profits are still reduced. These companies often take measures to deal with shortage of talents and orders, sign formal employee contracts with animators, or focus on cultivating new generations of talent, so they increase labor costs in the short term. At the same time, there are cases where the schedule delays lead to additional costs, and the budget reduction of the sponsors makes the production company unable to guarantee sufficient space for benefits. .
In 2017, 21.6% of the companies eventually lost money, and the proportion decreased for two consecutive years. .
At the same time, Sankei Business Network pointed out in an article that according to the business database of Tokyo Chamber of Commerce and Industry, the five companies of Toei Animation, Chuangtong, TMS, Sunrise and Pierrot accounted for 88 companies’ total sales. The 60% of the amount, the animation industry is constantly oligopolistic, and the polarization of enterprises with increased profits and reductions is accelerating. .
(.https://www.sankeibiz.jp/compliance/news/180824/cpd1808240645001-n1.htm).
And the Imperial Data Bank report shows that 32.2% of animation companies had less than 100 million yen in total revenue last year, 60% of companies earned less than 300 million yen, and only 44 companies earned more than 1 billion yen. Yuan. .
Most animation production companies are not large, and more than half of the company’s capital is less than 10 million yen. 33.7% of the company have fewer than five employees. Only 14 companies have more than 101 employees. .
In 2017, 4 animation production companies went bankrupt, and 2 companies were closed, abandoned, and dissolved. Mainly because the number of orders is reduced, the number of productions is reduced, or the unit price is low, resulting in a decline in revenue, and the capital turnover is not open. In addition, there are companies that are forced to abandon their animation production business because they lack the talent to expand their business. .
In the first seven months of 2018, three companies have gone bankrupt, one more than the same period last year, including the more well-known Produce IMS. .
The report concludes that in order to enable the animation industry to continue to grow in the future, it is necessary to liberate the industry from excessive price competition centered on outsourcing companies and improve profitability. To this end, the animation industry is required to take measures as a whole, reflect on the past commercial habits of animation production, establish a proper project management system, and calculate and agree on production costs based on reasonable interest requirements. In addition, it is also important to improve long-term measures such as low-paying, long-term labor environment and the establishment of the next generation of talents. .
(.http://www.tdb.co.jp/report/watching/press/p180804.html)