John UM
Last weekend, Shui Yelong, an editor of the Primary School Library, participated in the technical book symposium “Technical Book Code” for the first time. He was deeply shocked and urged all publishers and bookstore practitioners to go to the same exhibition on Twitter. Take a look
In the wild, it seems that the old books “copying the same content anytime and anywhere” have lost competitiveness in the face of the Internet. The future path of physical books will be “a limited release that can only be obtained at this time.” The story of the birthplace of the book will be more important than in the past. Not only the content of books, but also the stories of paper, ink, and binding materials
Mizuno also believes that individual bookstore operators should feel the cultural impact of the same person exhibition: Is it not too wasteful to buy books from wholesalers? Rarely, I have a place to sell books. It is better to sell them on a small scale
However, it is probably a question of expressive ability. Mizuno, who praised the exhibition of the same person, said in the tweet that “this level of booklet can also sell 1,000 yen”, which is interpreted by many netizens as being underestimated. The value of comrades is greatly indignant. In fact, what Mizuno said of “this level” may simply mean that the number of pages of the same person is small and the price is high, which is lower than the cost of traditional books
(https://twitter.com/mizno7).
Aside from the original intention of Mizuno, in the context of the continuous depression of the publishing industry, the popularity of self-publishing such as doujinshi is indeed quite attractive. It is not difficult to understand the dawn of hope in the traditional publishing and circulation circles
However, is it true that doujinshi is so easy to make money? In the eyes of those who really participate, it seems that this is not the case
The organizer of the “Tokyo Flying Objects Society” of the Aviation and Universe Exhibition, pointed out in the comments that the same organizer of the exhibition, he thinks that Mizuno’s idea is very dangerous. From the success of the “Technical Book”, the only experience that can be drawn is that “as long as the theme, content, author’s ability and the methods of attracting customers are all complete (important), there will be a certain number of people. A special trip, happily buy a booklet of the weight of the photo.
In addition, the venue is also very important. Not all places in Japan can attract so many people. To be honest, only Tokyo suburbs and Osaka The suburbs are an exception. Further, in the real world, bookstores have absorbed the way of thinking about the same people’s exhibitions and increased the sales of books that are usually circulated. If the fan exhibition has reference value to traditional bookstores, then this should be the same.
( Https://twitter.com/ttosaka/status/1117410634260312064)
Manga editor Taro Takino has been singing the traditional publishing industry for many years, and repeatedly pointed out that some cartoonists rely on the income of their peers to cooperate with publishers. At the same time, he is also very aware of the risks of doujinshi.
荻野 says that in the survey data that can be seen freely on the Internet, “Comi c Market 35 Annual Report should be one of the most credible. According to this report, 66.9% of male associations and 66.2% of female associations have annual deficits.
About the promulgation of doujin The number of ministries, 52% of the exhibition clubs are less than 100. Only 6% of the clubs (about 1300 people) can issue more than 1,000 departments.
(The comics are still like this, such as the professional comrades issued by the technical book, Not to mention.)
You can sell thousands of clubs at Comiket, and you can get more sales by entrusting sales, so you may be able to support yourself by yourself. But not so much Shangri-La is worse than the country of Shura, where the entrance is extremely narrow and the trend is fluctuating and changing.
In addition, Comiket only lasts for 6 hours. To sell 1000 copies in these 6 hours means 1 minute. I want to sell 2.7 copies and sell them at a rate of about 1 every 20 seconds. No matter how many people who “get bought by interest”, it’s impossible to reach 1000. This rate
In order to achieve “putting comrades in exhibitions or bookstores, selling big sales”, it is necessary to make “this book sparks a heated discussion” in advance, “the writer is very popular” or “the subject of design is very attractive.” Moreover, because this is a fan activity, there is no support that commercial publishing can have
Takino reiterates that the world of doujinshi is booming and changing rapidly, so it is not suitable for long-term sales, but a short-term decisive battle. Therefore, preparation beforehand is very important. Basically, it can be considered that before the opening, the outcome is divided.
If you still want to promulgate a lot of comrades, then you have to make full use of social networks, communicate with people you are interested in, increase fans, patiently propaganda, and peer-to-peer communication with each other… and still can’t The manuscript was delayed.
Although on social networks, occasionally I can see such a singer who is interesting, socially capable, and self-marketing; but the creator originally did not want to create anything. Most people who are not good at dealing with people, and publishers and editors, originally existed for these talents.
Most writers hope that “the writer concentrates on the manuscript, and the publisher handles other troubles.” “The relationship.” And this kind of ideal relationship still exists. However, with the publication industry that can’t see the end, the publishing house’s propaganda can The ability to sell has declined so much that it has to rely heavily on the author’s own ability to send letters and tweets.
At the same time, for those who are “self-packaging, wanting to listen to others, make irresponsible remarks.” This is a very good time for writers who want to create as they like. Anyone who wants to do it, whether it is sending a letter or selling it, can do it alone. However, it must be fully understood that the creator is suitable for this practice. , just a few percent of all creators.
(https://twitter.com/gouranga_/status/1117809700123230209)