John UM
On November 16th, Hatsune Miku “There is a future” 2019 China tour was successfully held in Beijing. As the third city in this round of tour, Beijing Station not only continued the hot atmosphere of Shanghai and Chengdu, but also the fans of the capital had the opportunity to have an in-depth exchange with the “Father of Hatsune Miku” the day before the performance
It is reported that on November 15th, Mr. Ito Hiroyuki, President of CRYPTON FUTURE MEDIA, Japan, was invited to the Communication University of China for academic exchanges. He gave a lecture on the theme of “The Birth and Development of Hatsune Miku” and shared the successful operation experience of virtual singers. In particular, the secret of how the second meta-subculture breaks the wall. Lu Xin, an associate professor at the School of Drama Animation and Digital Art at the Communication University of China, was invited as a special guest to discuss the current situation and predicament of Chinese local virtual singers with Ito Bo
The thick and thin hair creates the “popular virtual singer” and opens the world market with the trend.
As the image of ACG culture born out of Japan, since its birth, Hatsune Miku has already walked out of the “place of birth” and held dozens of concert tours around the world. It was invited to be the opening guest of the Lady Gaga concert and won Louis Vuitton. Go to the designer’s custom suit and collaborate with the three-dimensional goddess Scarlett Johansson to shoot big-name ads. This two-horsetail girl broke the wall of the Yuan Dynasty, broke through the national borders, and was recognized by more and more groups, becoming another important output of Japanese culture in the world
In China, Hatsune Miku also gathers many fans, and has millions of active users on social platforms such as Weibo and Post Bar. The maximum number of hits per video is tens of millions, and the Baidu search index remains high for many years. In 2015, Hatsune Miku came to China for the first time to hold a concert, which was a 2 second sale of VIP tickets and 8 seconds of all tickets sold out. In 2017, Hatsune will hold a Chinese concert for the third consecutive year, opening official limited products on the spot. Sale, total sales of up to 1.6 million
In this regard, Ito Hiroyuki said that the birth of Hatsune Miku is based on the trend, not created by some kind of popularity. Prior to Hatsune Miku, CRYPTON FUTURE MEDI A focused on the business of making sound and music content, laying a solid foundation for Hatsune Miku software. Then the software was released, and the anthropomorphic image customized for the sound source was also launched simultaneously. The green, double-tailed girl’s cuteness, vitality, and futuristic Japanese culture temperament instantly caught people’s hearts, and the “first princess of the world” was born
The participation of the whole people creates identity, and the business model is more flowering.
Ito Bo’s introduction, an important measure to promote the future communication and identity of Hatsune is to create a sense of development and participation. The songs sung by Hatsune Miku are not created by the designated authors, but are submitted from around the world. Anyone’s works may be selected and presented to the world by Hatsune Miku. In addition to music, people can also draw illustrations, edit movies, and write stories for Hatsune Miku on the creation and sharing network platform, and constantly give her new vitality. As Ito said, this is what content creators are “injecting souls into things that have no life.”
As such, in the process of participating in the development, people’s sense of identity in the Hatsune Miku is gradually enhanced. And in this way, the Hatsune Miku created by the machine seems to be established, but in fact it is infinitely possible by the creators, never out of date
The emergence of virtual singers, especially the success of Hatsune’s future, has provided the market with a new star-making model, which has made many domestic companies rush to launch their own virtual idols in order to take the lead in occupying market territory. Up to now, according to media information, more than 30 virtual singers have been born in China, but why have there been few outstanding people so far, and even many images are short-lived?
In this regard, Ito Bo has introduced how to extend the vitality of virtual singers through the expansion of business models. The submission mode mentioned above is one of them. The mode of submission by the whole people is not only conducive to enhancing the identity of Hatsune Miku, but also forms a virtuous circle of mutual promotion between the Hatsune Miku and the creators. After that, through a series of cross-border cooperation, peripheral manufacturing, experience workshop development and other actions, the consumption power and attention of the fans of Hatsune Miku are maintained without any decrease
World’s many concerts, virtual singers, life and life
On the other hand, after the image of Hatsune Miku was basically mature, CRYPTON FUTURE MEDIA took the initiative to hold a concert for her in many places around the world. The use of holographic technology allows the avatar to stand on the real-world stage, the Dimensional Wall is completely broken, the distance between the virtual singer and the fans is closer, and the fan’s loyalty is improved
In the Hatsune Miku China Tour concert, the city station that is more than a year more proves her vitality and long-lasting vitality. In the future, you will start in Shanghai 2019, passing through Chengdu, Beijing, and ending in Guangzhou. Tens of thousands of Chinese fans will also be able to release their enthusiasm because of their gathering. The versatile shape, the high-pitched sound, and the dynamic rhythm make everyone at the concert immersed in the music of the Hatsune Miku and her friends. The live band’s strength interpretation and tacit cooperation, the painful car and game interaction in the off-site area, and the sales of various cities in the sales area limit the popularity of the surrounding products, which is the vivid and enduring vitality of this virtual song
With the successful completion of the Beijing Station of “The Hatsune Miku, the Future 2019 China Tour Concert”, the next three shows on November 23-24 are even more exciting. What kind of surprises and happiness will you bring to the Hatsune Miku for the first time in Guangzhou, China? Let us wait and see in the future