John UM
“Sima Niang” has won a lot of popularity because of the cute Ma Niang, the hard-core horse racing knowledge that can stand the testimony, and it has gained a very high popularity. This is the result of the film’s two producers, Ishihara Hiroshi, and Ito Yusuke. Hard work is inseparable. Recently, the two interviewed and talked about the pressures, difficulties and the shape of Ma Niang in the production process of Ma Niang, to listen to the story behind the production of Ma Niang. .
Interview was after the final announcement of the animation, Ishihara saw that “Sima Ma Niang PrettyDerby” was accepted by the audience, and her heart was finally put down, and I felt that the influence of “Ma Niang” extended to the usual time. Animated people. Ito believes that the reason why animation can be watched by more audiences than animators is the power of horse racing. Ito himself is a horse racing enthusiast and is happy that Ma Niang can closely contact the horse racing. .
On the list of visits to the horse intelligence website netkeiba.com, the top ranked players on the weekdays are the horses who have recently played, but after the seventh release of “Mama Niang”, the silent Suzu directly rose to the first One. The injury of Silent Suzuka is a heavy accident, and Ito still remembers it to this day. An accident 20 years ago was once again noticed because of the animation. Ito is very happy as a horse racing fan. “Ma Niang” is not only popular in Japan, but also praised in the United States, even Arby’s, a fast food restaurant far away in the United States, has also done a special week around the same person. .
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20年の時を超えて、サイレンススズカがサイト内競走馬アクセスランキング一位に！注目度の高さが窺えます！#ウマ娘 #サイレンススズカ #ifルート pic.twitter.com/Uy0G5b4fX1
— netkeiba.com (@netkeiba) May 8, 2018
Animations are popular not only because of the fierce horse racing competition in the animation, but also because of the intricate and well-rounded horse racing knowledge. Ito believes that reality is based on many details, so animation has been added to the sense of horse racing from the beginning of the production. Ishihara uses a silent bell deer as an example. In the animation, the silent Suzuka will walk around in the bedroom. This is because the silent Suzuka has this habit in reality. .
Of course, Ishihara also understands that the horse racing knowledge is not integrated into the story, and ultimately these details will only flow on the surface, so the horse racing knowledge and the story should be combined. Before the sixth episode of the silent Suzuka competition, the scene in the dormitory is a model of the combination of plot and horse racing knowledge. Ito further added that because the horse racing in the animation is actually running, the humanization of the horse is also out of reality. In order to make the world of Ma Niang have a sense of reality, it is necessary to carefully sculpted the deep part of the story. .
The horse is animated, and both producers are under tremendous pressure. Although Ishihara wants to serve only fans, the mood of related people related to “Ma Niang” has to be considered. The opinions of the horse-related personnel who assisted the production of “Ma Niang” should be taken seriously. Similarly, Ishihara is not willing to live up to the expectations of the fans of the horse race. The sport itself cannot be betrayed. Ito also mentioned that among the works that have been adapted to a certain theme that he has participated in, there are very few people involved in the adaptation of the content. In this sense, “Ma Niang” is really a work that is very close to fans and related people, which is why it brings so much pressure. .
Not only the number of people involved in horse racing, but in terms of market size, the number of people participating in the horse race “Japan ビービー” is as high as 120,000, which means that the horse racing market is bigger than the content products such as animation and games. Moreover, “Ma Niang” has brought together the superstars in the hearts of horse racing enthusiasts. What these fans think about the works is also a part that has to be considered. .
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日本ダービー: Also known as Tokyo Yujun, the highest honor of Japanese horse racing.
The story of “Ma Niang” should try to respect the events that happened in the past, but at the same time, I don’t want to copy the history intact. Fiction is also the focus of animation. Ito has always been “watching fans of animation, debut characters, wanting to make an animation that does not hurt anyone”. For example, if you only let the fans of the special week be happy, and let the fans flying on the grass be sad, this is impossible. At the same time, the animation on the premise of letting the fans of the horses have fun, but also to make the audience who have not touched the horse race feel interesting, the balance among them is also the place that the drama should pay great attention to.
In the point that “no one can hurt”, it is necessary to cooperate with Ito and Ishihara. Ito is like a litmus paper. From the perspective of horse racing enthusiasts, he can judge what can be done and what can’t be done. The stone principle needs to be checked from the behavior of the character. Ito has also done a lot of supervision work as a producer, but the supervision of “Ma Niang” is like factoring. Although I have a lot of details to be serious, but to what extent, this is the best solution. The process, even if it has been the supervision experience, Ito is also very difficult. .
Ishihara believes that if there is no Ito, “Ma Niang” is impossible to make. Ito likes animation and also respects horse racing and horse culture. From the very beginning, Ito has been repeatedly saying that he wants to make an animation of horse racing. Regardless of the production of the works, Ito has the idea of making the animation producers and animation related parties happy, so I also want to make the horse culture better through Ma Niang. Ito’s idea is not just to talk about it, part of the income of “Ma Niang” BD will be given to the retreat horse support organization, and Ito will also use the Twitter of “Ma Niang” to actively promote the horse racing. .
Ito’s love for horse racing through Twitter is because Ito liked horse racing and was influenced by the way horse racing enthusiasts were immersed in hobbies. This began to like horse racing. Therefore, Ito also wants to pass the tweet to the state of the producers who are happy to do animation, so that everyone can get closer to the horse. .
The actual horse racing is related to the lottery, but the horse racing in “Ma Niang” is a pure race. Since it is a race that must win or lose to make animation more interesting, Ishihara does not like the loser to hate the winner, and does not want to see the loser confused. Although horse racing is a movement to win the hero, Ishihara wants to reveal a tender feeling. .
If this is the case, it is better to add a lively smile to everyone after the game, or to soften the relationship between the horses. Although the first words of the winning live surprised many viewers, Ito himself did not feel the sense of violation of live, and also agreed with Ishihara’s thoughts, and added that the actual horse racing actually has very pure elements. For example, when the northern Xuanzang wins, its owner, Saburo Kitashima (songwriter) will also sing a song at the scene. .
Speaking of real-time horse racing related people, “Ma Niang” also invited Wu Feng rider and horse critics Xi Jiang (original rider) to explain the voice. “Ma Niang” must be approved by all parties to do animation. If there is a famous rider to help out, then the work can be carried out easily, so the famous Wufeng rider was found. And looking for Duan Junzi to act as the voice of the commentary, it is simply interesting, in order to increase the charm of the work. Xi Jiang always treats horse racing as a human being, and also calls the horse as a “child”. It is easy for Xijiang to understand the content that the animation wants to express, and the relationship between the river and the work is high, so he invited the river. .
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Left: Wu Feng rider (has served as a rider for Silent Suzuka, Special Week, McQueen, etc.).
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Left: Junjiang Chunzi.
In addition to seiyuu invited people related to horse racing, the film’s music producer Iwataro has also made a soundtrack for the animated “Lightning Strange Horse”. Because “Ma Niang” is basically an animation with a bloody soul (スポ根), it needs a thick and powerful soundtrack. .
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スポ根: Describe the protagonist’s focus on a sport, repeated efforts to overcome difficulties and get good results.
Iwade has not only done animated music, but also made a heavy film soundtrack, and made an original admission to the Japan Central Horse Racing Association. It is a very suitable candidate. Both Ito and Ishihara are on the rock generation. The work is full of praise.
“Ma Niang” is closely connected with the real horse racing, but after all, it is an animation, and the story is fictitious on the basis of reality. In 2016, when the first PV was released, we may not see what kind of animation “Ma Niang” is, but Ito understands how attractive sports are. For this reason, Ito only inferred that the horse became a cute girl, and inherited the results of the historical horse race, and produced an animation with a bloody sports soul, which should be loved by everyone. Ishihara called “Ma Niang” a ground-based worldview and intertwined with real animation. Generally speaking, the results of the game are all facts, and the other parts are basically fictitious. .
From the planning stage, the two producers are considering the fusion of reality and fiction, and may initially tell the audience that the girl is a special week, and the audience will have doubts, so the entire production team will let the audience accept Anthropomorphic settings work as goals. In order to let the audience accept Ma Niang, the character of Ma Niang needs to refer to the character of the real horse. But the problem is that the true character of the horse is not known to humans. Therefore, while referring to the character of the horse, it is also necessary to use Ma Niang as a character to shape the character. As for the degree of reference, it will be different because of Ma Niang. .
Ito hopes that there will be characters in the animation that match the image of horse racing enthusiasts. For example, the gold boat, in the animation is disobedient and loves the character of others, this is the role designed according to the image of the horse enthusiasts. When designing a character for different horses, it is also necessary to consider the horse’s performance in the real world. For example, the special week’s record has a win or lose, so it is more suitable as a hard-working person than Gao Chefei. Similarly, the first seven-crown Ma Luzhen symbol in history is obviously not suitable for being a weak girl. .
Ito also mentioned that because the special week is the horse born on the high sea ranch in Hokkaido, and the temper in the quiet child on Sunday is relatively calm, so I added a good character to Ma Niang special week. Ishihara also met with Ito when he went to the Hidaka Ocean Ranch to see the special week. When Ito saw the special week, he could have an incredible aura from the special week. It was a very elegant horse. After seeing the special week, Ito still doesn’t know what character is special week. Ito wants to know the image of every horse in the hearts of horse racing enthusiasts, so it will not be so entangled in thinking about Ma Niang’s character. .
With the real-life horse, the real thing will affect the animation. In the special week of the animation, Ishihara also published a memorial on the animated radio show. Since it is based on living creatures, Ishihara knew that there could be such a thing as early as the initial project. At this time, it is reflected that “Ma Niang” is a fictional story different from reality. Silent Suzuka also got a different ending from reality. .
If it is not the animation of Ma Niang after the anthropomorphization, but the actual week of the special week or the silent Suzuka as the protagonist to make the twelve episodes of animation, it is difficult to make their emotions and sorrows with human imagination. It is portrayed, and Ito thinks it is rude to the horses. However, if it is the world in which the horses of the horses inherit the soul of the horse, they can describe the behavior and mood of Ma Niang according to the wishes of the fans. .
Animation is a dream machine that fills the regrets left in reality. Ishihara wants to use animation to create stories that fans can’t see in reality. .
Finally, the two producers hope that the fans can support the “Ma Niang”, and both of them expressed their hope to continue the plan. All the characters in “Ma Niang” have radio dramas, and the content is enough. The fourth volume of the animation BD also includes three new animations with other characters as the main characters. Please support them a lot. .
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References: . http://kai-you.net/article/54553