“ip’s competitiveness and its own completion guarantee the status of “Naruto OL” mobile game in the same game.”

“Naruto Ninja”, it is a huge masterpiece that has been serialized for 15 years in Japan’s “Weekly Young Jump” in 1999. Although the story is over, various derivative products are still emerging

2013 Teng independently developed a strategy page tour “Naruto OL” widely acclaimed. In the autumn of 18, Rubik’s Cube teamed up with Bandai Nanmeng to jointly develop the “Naruto OL” strategy mobile game. This mobile game from the page tour succeeded in letting Tencent game from point to line, from the line to the line.” Naruto” product chain in the field of games. At the moment when the main body of comics is over, how did the “Naruto Ninja OL” mobile game set off a new climax in 19 years?

Let gamers and original fans be satisfied.

Adaptation games often cost a lot of money to make the player’s game experience close to the original, and the mutual reduction of gameplay and gameplay becomes a big problem

But there are also many successful cases, such as “Dragon Ball Fighter Z” developed by ARC and “Nintendo Stars Big Fight” developed by Sakurai Shobo, which is a textbook-style adaptation. The reason for its success can be summarized as: easy to use, Exquisite movements, close to the original performance, and deep systemic mechanisms. Based on the balance of the game, we may never be able to design the character according to the original combat power, but if we only digitize the character that is printed into the heart, then it is the empty shell lacking the soul. The successful adaptation games of “Dragon Ball Z” and “Ren Dou” all show the high respect for the characters, and the different characters have the characteristics corresponding to the original (such as the “Mars” sword attack, the Pichu Hurtbox ratio The human character is small), and it will not interfere too much with the result. Although one stroke and one formula compromises the balance in terms of parameters, the highly-reduced action makes the original fans feel more intimate. This kind of seeking common ground while reserving differences allows the two audiences to present In a delicate balance

“Naruto OL” mobile game also did the same while restoring the characters, but not to limit the role to the original, lost the meaning of the game system, the game to restore many original plots, set all the original party Memories, and solid foundational gameplay and numerical balance make the game fun in depth

“Naruto OL” mobile game as a game of change, the original fan is its first audience, considering the acceptance of these comics to the electronic game, “Who can go up and play twice “Become the first subject, the threshold of this strategy card game can not be too high, the learning cost can not be too large, the game mechanism needs a simple text label to facilitate understanding, so the outline of the term is extremely important

The three major terms in the array are divided into camps (attributes), chasing, and causing. That is, what kind of characters, chasing the XX state, causing the XX state. If you don’t understand it, you can play it. Almost any player can choose a lineup of favorite characters to build a lineup of ninjas. Up to 5 types of chasing methods can also make it easy for novice players to play high HIT numbers. The combo system, the “Naruto OL” mobile game in the pursuit system is exactly the same, even the strategy game can feel positive feedback like action games at any time

At the same time, in order to ensure the playability and competitiveness of the game, the upper limit and depth of the game are also places that must be taken care of, so the derivative of the game must be wide. The lineup of “Blast Three Sisters, Nuclear Explosion” derived from the three major terms with the protagonist skills has also emerged to meet the needs of core players, so that the game will not be allowed to fall into casual products, players can develop different according to the game understanding. Characters, different skills, different lineups, create infinite possibilities within the limited framework that the production team builds for the player. This upper and lower limit is high and the balance is achieved at the entry threshold and depth of the game

“Naruto OL” mobile game positioning is extremely clear, the original fans and game players are in the list, both audiences can find a point of their favorite in the game, whether it is the original setting or strategic depth Its restored role design and framework mechanism meet the needs of both parties. Anyone can play twice, and the experience accumulated over a long period is enough to open the gap with ordinary players. It can be used for leisure and experience, and can be painstakingly researched into high play. This balance allows two completely different audiences to play. In the realization of seeking common ground while reserving differences

What new benefits can the player gain from the newly added Combat Pass?

The continuous operation of a game requires the long-term operation of the production team. The way of withdrawing funds will directly affect the game life. In the previous game industry, there were two paid revolutions (buy-out system, item purchase system), and the combat pass was The square is called the third paid revolution

Passing the word “season ticket” may be easier for readers to understand. Since 2011, R Star, EA and other companies have chosen to use this form to package and sell DLC, paid items, etc., which can be seen as “ The advanced form of the bundle. However, the “Quarter Pass” of most games is not worthy of the name. The earliest purpose of this design is to allow the game to continue to generate revenue through the sale of subsequent content, but the game with a real heat of more than one year is one of the few, the nominal “season ticket”. It became a “full DLC” package. The only way to continue to benefit from this model is to use “DOTA2”, “R6S”, “Glory of the Soul” and other games that are similar to online games to unlock characters and patterns. However, from the player’s reaction, the performance of this design is far from satisfactory. The “season ticket” is rotten, the characters can be unlocked with the game currency, and the reward function that the player purchases the “passport” to unlock becomes a “pay for the money”, not only No change is easy, but it increases the repeat experience and liver of the game

And this model is improved by Fortress Night, and Epic’s designers have found an opportunity in this mediocre design. The new “passport” mode allows players to play the full content with the “free pass” in the game, and can accumulate the season challenge bonus as the player who purchased the “passport”, which is directly obtained when the player decides to purchase the “passport”. All the rewards that have been hit before, “the money to buy the burden” in “DOTA2” immediately became “to pay for the reward.”

This improved “passport” mode allows players to accumulate season rewards while they are in the normal gaming experience. It doesn’t deliberately repeat the brush for a certain reward. In the face of increasing rewards, players will always have a day..

In “Naruto OL”, the introduction of “Battle Pass” increases the access to game resources, completes daily tasks, weekly tasks, challenges the arena to upgrade passes, and enhances the pass level every 2 months. One season, a new level of reward and reward content is available for challenge

Each season includes 1 SS-class ninja, a season-specific fashion, improve the pass level to get SS ninja pieces, fashion optional package, S1 season players can get SS-level Ninja 免费 free by unlocking the pass. In “Naruto OL”, the SS level is the highest quality ninja, and its preciousness is self-evident. The introduction of the “passport” will greatly reduce the amount of money players need to invest in the game, and the game time invested by the player will be more efficient.But it’s not that you can’t buy it. It’s always wise to choose to accord to your own needs

It is worth mentioning that the first season production team provides players with the opportunity to send a gold pass to sign-in, so that players can feel this mode

IP’s competitiveness and its own completion guarantee the status of “Naruto OL” mobile game in the same game. Although there have been players complaining about the game before, but after the long-term maintenance and production of the production team With the minor version update, the game experience will be significantly improved. Perhaps its only blind spot is the old players who are still quite vocal about mobile games

Conclusions.

As far as the industry is concerned, the other two works of Rubik’s Cube have confirmed the commercial value of excellent IP, and these products can continue to maintain profitability and maintain heat when the manga body has long been completed, which proves that IP is not a product success. The only factor. The value of IP can quickly spread the game, so that everyone knows it, but it can really make the player to be a “returning customer”. If you play for a long time, it must be a good quality

Today, it is more and more difficult to make money by relying on IP gimmicks. To get the vitality of IP, you need to make the team more diligent, “Naruto OL” mobile game less than one year. The main creative team has successively updated new elements such as ninjas, cymbals, accessories, and plots to make the game more interesting and dynamic. The vitality of the “Naruto OL” mobile game will also be tenacious