John UM
In recent days, a joint release of Shanda Games and Salted Fish Games, the rhinoceros interactive research and development of the ACG voice tour “Destiny Geki”, caused the attention of the second-yuan players. In addition to its launch of the Katzkaly character song “The Girl Being Erased”, which is ranked first in the B-station music list, the other Aria’s character song “The Forged Idol” is not only a big one. Singing “” Dance”, set off the “cover” and “flip” heat, also got the recommendation of the network of Netease cloud music, and further to the public’s field of vision
“Destiny Singer” flipping video “occupation” B station music, dance area rankings.
In the top of the popular fire, the top 5 of the dance zone rankings on the B homepage, the content of the jumps related to “Destiny Singer” accounted for three. It is worth noting that “Destiny Singer” also went to the TapTap game new product list and the hottest list first, and the two were recommended by the App Store. So what exactly is the “mysterious power” that allows an original IP mobile game to achieve such a high popularity
It is reported that when the “Destiny Singer” was launched on the whole platform on February 22, Shanda Games customized a complete set of “debut” packaging. Not only the dozens of B-station famous companion creation teams and UP masters of well-known music districts, such as SOVIETSY, Yuci, DELA, Yixihe, Xiaoyiqing, Sanwu, Chali, etc., created original characters for the game and The concept of world view concept, also invited the B station UP main LexBurner on the line the next day, for the “Destiny Song” opened a “live” car, the popularity of up to 254,000, ranked second in the mobile game hot list
B station UP main big collection “Destiny singer” hot debut.
With this high-quality PGC content, “Destiny Singer” not only won the recognition of players in the second circle, but also triggered the birth of more UGC content. For example, “Destiny Singer” launched a video collection contest on the B station. Its works cover music, dance, games, ghosts, and animated MMD production. The two players are labeled “Loli Control” and “ The banner of the Royal Sister Control, which competes for submission, further accelerates the popularity of popularity
“Destiny Singer” video contest players contributed.
Previously, Shanda Games also pushed a lot of secondary products, such as “Blood”, “LoveLive! School Idol Festival”, “God Without Moon”, etc., among them, when promoting the original IP of “God Without Moon” The “Broken Wall Marketing” created by Shanda Games left a deep impression on the players. This time, Shanda’s promotion strategy for “Destiny Songs”, which is also the original IP, is more mature. In addition to the B-station, the influence of KOL is used to trigger the self-propagation of the second-level users by “point-to-face”. In addition, the vibrating platform that young people often gather, through the daily life of song and dance, COSER imitation and other content, continues to accumulate popularity. Through these two-dimensional users, they are more likely to create more exposure opportunities for “Song Ji”, making the original IP of “Destiny Singer” become “live” in the love of the second-time users
“Destiny Song” vibrato video.
In fact, the content of “Destiny Singer” tailored for the second-level users is the key to its ability to “hunt” the players. The whole MMD style performance, powerful seiyuu and musician lineup, as well as the features of the story, enable the second-level users to be successful in “Amway” when watching the live broadcast of the B station. Coupled with the fun and fun gameplay in the game, the popularity of Fortune Ghost is spread more widely. For example, the AR gameplay in the game completes the player’s desire to enjoy the “Song” dance steps in the real scene. Through the screen recording and photo sharing, “Song Ji” will also circle more users
“Destiny singer” AR gameplay Share happiness doubled.
“Destiny Singer” tailored for the second-level users, successfully attracted a group of second-time players who love to play songs, dance, plot, develop, voice control, but “Destiny Sage” does not Because of these tailored content, and to limit their development space to death, on the contrary, some high-quality secondary content is gradually becoming popular. For example, Aria’s role song “The Forged Idol” has got the Netease cloud music. Total station resource recommendation, which means that whether it is from the niche circle, as long as it is high-quality content, it will eventually be recognized by the public
“Destiny Geki” was recommended by Netease Cloud Music Banner
From this point of view, “Destiny Singer” also has a lot of room for growth. After that, Shanda Games can continue to explore the second-level user circle, and further encourage the enthusiasm of the second-level players by holding the “word-filling”, “composing” and “sounding” games that the second-time user group likes. “Song” is combined with more fields, such as the use of traditional instruments for original song cover, and it will certainly stimulate the birth of another UGC content
It is reported that “Destiny Singer” is the first product in the “i-dimensional” plan of Shanda Games’ new brand. From the current popularity, the “Operation” of “Destiny Singer” is not bad. I believe it is good. With this experience bonus, Shanda Games will launch a number of products for the segmentation field, which will bring more surprises to the players