John UM
The second element is always so many, but the so-called authorities are spectators clear! As a bystander, we have a plug-in perspective of God, and we may be able to see the essence of the problem more clearly. However, as the saying goes, there are a thousand Hamletes for a thousand people, and everyone’s views on the same issue will certainly be different. Do you think it is right or wrong? Which side do you support, or do you have your own unique insights? Please pay attention to the special section of the Tencent Animation Channel that is updated every Monday to Wednesday and Saturday to Sunday – the Second Debate Competition! .
I believe that many small partners must have had such experience, although they are very much looking forward to animation and merchants to launch some peripheral products. But occasionally I saw some animations and merchants launched the linkage is very embarrassing. Many fans are sighing when they see certain linkages, “Can this be?” .
Linking with the business has become a relatively common means of animation promotion. In addition to many of the more common linkages in these linkages, such as cafes or convenience stores, many animations continue to evolve and carry out some special linkages. However, often these linkages are very easy to cause some controversy, because some linkages seem to be too strong. Many netizens and fans think that how to associate with animation is at least related to certain elements of the animation. But some fans think that linkage is just one of the means of propaganda. .
So we will debate today and use factual arguments to discuss: “Is the linkage related to the elements of the animation itself?”.
[The square view: linkage must be related to the elements of the animation itself. 】.
[One of the arguments: only the linkages related to the elements of the animation itself can achieve a win-win effect. 】.
Although it is just a kind of publicity campaign with the business, in fact, the linkage with the animation is often related to certain elements in the animation to attract enough fans. For example, the previous “Gem Country” and the famous jewelry brand TASAKI linkage. There is a lot of gleaming gemstones in “The Country of Gems”, and the linkage with TASAKI is very suitable. Although many people may not be familiar with gems in their daily lives, many fans who have animated the “Gem of the Gem” have a deeper understanding of several gems that have appeared in the animation. And many diehard powders hope to have their own favorite gems, but this is obviously not simple. So after the “Gem of the Gem” and TASAKI linkage, TASAKI directly used the gems that appeared in the animation to design and produce so that fans can directly own the gems they like. This not only promotes the sales of jewelry brands, but also allows fans to successfully own their favorite gems. .
Of course, in addition to the relatively high-level linkages such as gems and uncommon in life, the linkage of many animations is also integrated into life. For example, the linkage between “NEW GAME!” and Ruishan Electric Railway has attracted the attention of many fans and netizens. In “NEW GAME!”, almost every episode of the cool breeze will take a tram commute. The linkage with the Ruishan Electric Railway not only allows fans to enter the feeling of commuting with the cool breeze, but the limited number of tickets and merchandise launched by the linkage, as well as the pain trains printed with the “NEW GAME!” characters can also help. Animations are better publicized. .
[Anti-party perspective: Linkage does not have to be related to the elements of the animation itself. 】.
[One of the arguments: the ability to help animation propaganda is the focus of linkage. 】.
For many animation works, the most important thing to do with the business or other works is to promote your work. So the way animations are linked can be very simple, but it must be very deep into the daily lives of ordinary people. The most common of these is the linkage with various convenience stores. As one of the most frequent places in everyone’s life, the association with convenience stores seems to be the first choice for various animation works. For example, the Rosen convenience store in Japan has successively sent a blessing to the beautiful world with “Different World Life from Zero”, “Ason”, “Magic Girl Nai Ye”! “A lot of animation works have been linked.” Rosen’s linked products have always been very every day, such as keychains, folders, postcards, and so on. These animated elements that can be used in everyday life can also make these animations quickly understood by ordinary viewers of less interesting animations and new shows.
If it is necessary to be associated with an animated element, it may cause the linked item to be too unpopular. For example, the camping suit officially launched by “Swing Camping Δ”. The “Sway Camping Camp” TV animation officially held a joint event with the outdoor brand “Village’s Forging House”, and launched peripheral products such as hammers, titanium cups, simple dining tables and large handbags. This should be very closely linked to the elements in the animation. And the price of these linked goods is not expensive, but it is clear that fans are not too enthusiastic about this linkage. Because the camping suit is not very useful for fans who like this fan. For those who like camping, this animation doesn’t have much appeal to them. Therefore, such linkages actually do not have much effect on the promotion of animation. .
So for today’s question – “Is the linkage related to the elements of the animation itself?” What do you think? Does it support the positive or negative view? Come and discuss it with me in the comments section. .