Conversation with the author of “Fox Fairy Little Matchmaker”: Go to love, as if you have not been hurt

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Contemporaryyoungpeople’sinvestmentinloveisreallybeyondimagination.WhilechasingChunAifan,whiletakingthetimetotalkaboutcelebritygossipandgossip,healsoparticipatedinhottopic discussions:

How to choose “Love and Bread”?

“Why are young boys chasing girls now?”

“Do you want to fall in love with the university?”

“I can only find a boyfriend in the quadratic.”

……

Late Wednesday night, many fans are waiting for an anime update

On November 20th at 23:52, Xiaoxin took the time to explain to the fans, “It’s too late at 12 o’clock. Tonight, if you want to cultivate the immortal, you can consider the buddhist department to see if 2 o’clock can be dropped. If you don’t cultivate the immortal tomorrow morning.”

At 4 in the morning on November 21, Xiaoxin went online again to comment “Part 360 is finally finished and uploaded.” Soon, on his Weibo, fans built plot discussions and high-rise buildings

Xiaoxin’s so-called too late is the comic “Fox Fairy Little Matchmaker” known as the “Love Book”

On Tencent’s animation, its popularity is over 15.1 billion and its collection is 4.6 million. At station B, “Fox Fairy Little Matchmaker” is also the most played national animation in China. At present, the entire network has exceeded 5.5 billion views Weibo Supertalk reads more than 470 million

Focus on the love anime “Fox Fairy Little Matchmaker” that young people like, what exactly is it? Why do young people like it? We chatted with its comic author Xiaoxin

From emotional to philosophical, explore love deeply.

In plain terms, “Fox Fairy Little Matchmaker” is a story of Matchmaker helping you find true love. “Fox Demon” sets a world in which a person coexists with a demon. The demon has a life span of tens of thousands of years, and a person’s life span is limited. In order to fall in love with his lover forever, the demon vowed “the rebirth of reincarnation” to the giant tree of suffering. And “Reincarnation” requires the assistance of Tushan’s fox demon family of “Red Line Fairy” to complete

“Fox Fairy Little Matchmaker” is a big IP that contains n kinds of love templates. For 4 years in anime series and 7 years in comics, Xiaoxin, who has laughed at the tens of thousands of single dogs, has become a “matchmaker” in the comics world

As an immersive creator, Xiaoxin still brings himself into the character every time he writes. “It can be said that I have fallen in love many times in the works, is it a windfall?”

The greater gain is that Xiaoxin gradually clarified how to think about love during the creative process

In 2012, the 28-year-old Xiaoxin wanted to write a story about the reincarnation and love again. Although he repeatedly clarified that he was only inspired by “White Snake”, netizens of gossip still guessed that he was hurt at that time. Because works can’t deceive people

The first story “Xiasha” is full of complex emotions such as sadness, jealousy, and despair. The source of these emotions is Xiaoxin’s experience of falling in love. As a content creator, these experiences are again important to the characters in his writing. Now

In the past life, the “Dog” proposed to the military mother 100 times, abuse! The reincarnated military mother still hurt him many times in this life, mad!

Although this heart abuse story points to Xiaoxin’s attitude towards love at the time-more frustrated and more courageous, not giving up, but the unrestrained emotionalization weakened the connotation of the story, so the response to “Xiasha” was flat

What does love look like? How should it manifest? Xiaoxin began to add deeper thoughts in Fox Demon, such as how love became a belief

Emotionally restrained and deeply thoughtful “The King’s Power and Wealth” ushered in the first wave of explosive popularity of “Fox Demon”, and many viewers also “entered” here

The love between Daomen “Binger” King Power and the Spider and the Spiders ’resistance to the family rules is not the focus of Xiaoxin ’s expression. Xiaoxin wants to explore the value of“ Tao ”—belief to people. Maybe love is only used to show the process of awakening from wealth to wealth. At the same time, when he awakened, love and freedom became the “way” he pursued

Xiaoxin puts his brushwork on the awakening of riches and royal consciousness. To explore the value of being a person is Xiaoxin’s intention to shape the character of kingship and wealth

Wang Quanfugui ’s personal Weibo super conversation reached 70 million views. In addition to the point of love, it also caused contemporary “social animals” to think about the status of “tooling” in the workplace. “We are first and foremost the labor force”. Someone said that

Of course, it is not unexpected for Xiaoxin to inspire people to think about the value of the workplace. Xiaoxin’s eyes are focused on the field of love-”how to love?”

Under the three-fold contrast between the demon, the righteous evil, and the beautiful and ugly, the flower picking robber “Variety Monster King” Yan Ruyu fell in love with the female capture fast law paper. For him, there is a choice between love and nature as a demon

Love is beautiful, but it is also full of giving, even sacrifice

“Qian Yan Pian is actually cruel, but it is more referenced.” Xiaoxin suggested that readers with emotional problems may wish to look at Yan Ruyu’s story. Understanding love is not enough. The key is to pay for love in practice. “It’s really hard to do it, but it’s love.”

As the story advances, Xiaoxin’s thinking becomes deeper. In Chapter 5, “Southland Chapter”, philosophical reasoning makes the plot more and more tense

At the risk of being scolded by fans, Xiaoxin arranged another true love for the protagonist, using a love triangle story to demonstrate the relationship between “resurrection” and individual independence

“Southern Kingdom” is also called “Little Three”. As the protagonist of Pingqiu’s early month, the reincarnation of Dongfangyue fell in love with others. After the reincarnation, who is the third person?

Use the love triangle story to explain the essence of the “renewed fate”. The renewed fate gives opportunities, not guarantees. Compared with the superficial exploration of individual freedom in “The Wealth of Kings and Riches”, “Southern Kingdom” is really true “Free” exploration

Am I a reincarnated individual, or is it a continuation of a previous life? The love of previous lives must be continued by this “I”? Isn’t this another form of abduction?

On the Internet, this debate has never stopped, Xiaoxin’s answer is not the only answer, and there are many netizens who have objections. One thousand readers and one thousand Hamlet, “It is enough to inspire everyone to think about love.” Xiaoxin’s exploration of love is still going on. Compared with persuading others to accept his own ideas, inspiring others to think is more fulfilling for him

Inheritance with comics, oriental classicism love

Asked why the love story of Fox Demon is so popular. Xiaoxin was in a dilemma. He still used his single dog as a shield

Actually, Xiaoxin’s answer is hidden in the beginning. In the anime chapter, “Fox Fairy Little Matchmaker” is based on Chinese classic love stories such as Cowherd and Girl Weaver, Liang Zhu, Tianxian Pei, and White Snake Biography

What is Eastern Classical Love?

At station b, there is a video that introduces “Fox Fairy Little Matchmaker”. The history of “Fox Fairy Little Matchmaker” cannot be filmed by foreign countries

From Xiaoxin to the audience, this is an incredible point

First of all is the Eastern Love Legend of Fox Demon + Reincarnation

In traditional culture, the fox demon is the spokesperson of love. It combines beauty, loyalty, and intelligence, and there are legends of foxes in love in Taiping Guangji, Shishiji, and Liao Zhai Zhi Yi

In addition, there are also fairy-tale terriers that are understood by Chinese talents, such as Oriental spiritual blood, extermination of demon fire, and heaven and earth. Overseas, the translation of these hard-to-cry subtitle groups was confusing to foreigners

Of course, the core of oriental classical love is deep and subtle expression of love

It is the royal rich who is holding the spider essence, and when he is facing the tender sword of the thousand swords, he said, “Will you be with me?”

Chinese-style love is never that I love you, I miss you, but I wait for you, and I accompany you. Therefore, “A thousand rivers and thousands of mountains, would you like to watch it with me?” As soon as it appeared, the barrage of station b exploded. It is often on the Chinese Internet Love Proverbs list

The protagonist Dongfang Yueyue and Tu Shanhonghong did not say I love you, but they can sacrifice themselves for each other

Deep, subtle, sacrificed, “Fox Fairy Little Matchmaker” lets us revisit the values of classicism love

Tang Xianzu said in “The Peony Pavilion · Inscription”: “Love is unknown, and one goes deep, the living can die, and the dead can live. Those who live without death and who die without being reborn are not affectionate. And as well.”

The story of “Love Is Too” seems to have no soil for survival in this era. Qiong Yao’s dramas were criticized for being misunderstood, the myths of Cowherd and Girl Weaver, and Tianluo girls were deconstructed, spoofed, pua killing pigs, and women’s marriage guides. It really makes people feel old

A series of new national IPs such as “Fox Demon” are more positive in terms of values and more recognized by the public. We explored the “lipstick theory” in love and came to the conclusion that the harder it is to fall in love in reality, the more sought after love in film and television anime

Because I ’m scarce, I ’m moved, I ’m chased because I ’m moved

This also explains why shemale love has become popular all over the world in recent years. Probably humans don’t believe in this species, and put the good qualities of loyalty and dedication on other species. The West has a love of vampires, a love of aliens in South Korea, and a love of fox monsters in China

“Fox Fairy Little Matchmaker” can be regarded as the first national IP of the love story, because its oriental love values inadvertently hit the emotional focus of the era and hit the hearts of viewers in the era of love fast food..

So far, the seven chapters on the line, or cross-species, cross-door, cross-birth and death, in short, the core “love” is the romantic Romance of the East: death and life are broad, unending

In our age, dating is getting easier and easier, but it seems to be getting harder and harder. It does n’t matter whether it ’s anime or a TV series novel. The carrier is not important. “Human emotions are also connected for thousands of years. The story is false, but the emotion is true.”

At the beginning of the Eastern Moon, we are taught that love is not possession, but achievement; Yan Ruyu tells us that sacrifice is the other side of love; Princess Yu Yaoguo shows that the courage to love is not courageous in love; Pingqiu Yuechu and the Princess of the South Kingdom tell you love Can make each other grow …

When the country meets urban culture.

We asked Xiaoxin: When did you think “Fox Fairy Little Matchmaker” was really hot? Xiaoxin said it was time to really see public participation offline

It was last year when Acacia appeared on Hangzhou Xihu Tiandi Lawn, Road 51 “Pure Love Bus” attracted countless couples to witness love; it was on the shore of Slender West Lake that fans saw their love letters sent to “Hongxian Post Office” It’s time for tears or joy; this year, the Fox Fairy set up the “Red Fairy Inn” under the Blue Moon Valley in Lijiang, and fans went to check in

We are a nation that is not good at expressing love, and our love is also very subtle. The comic “Fox Fairy Little Matchmaker” can help more and more people to convey emotions in real life. As the author, Xiaoxin Touched and comforted

In recent years, the term “new country man” has been mentioned frequently. Whenever “conscience country man” appears, it can’t help but wanting to take a look

Guoman is working hard to grow, and the second-dimensional culture is also in the stage of breaking from niche culture to mass entertainment. In 2019, the overall pan-secondary user scale has reached 350 million, of which post-95s and post-00s who like lightweight works account for more than 80%

As the top cartoon IP in China, in addition to comics and animation, Fox Monster Little Red Mother also officially launched a mobile game public test on November 29. The recognition and desire of all walks of life are gradually increasing

Then how to further expand the influence of anime IP on the public, “Fox Fairy Little Matchmaker” seems to give a solution

That is trying to integrate with the city and tourism

In 2018, China merged the Ministry of Culture and the National Tourism Administration, and established the Ministry of Culture and Tourism, and the demand for tourism is increasing. As one of the important components of Tencent’s “new cultural and creative” strategy, Tencent Animation is also considering how to realize the virtuous circle of cultural and commercial value of animation IP

Is it possible to enrich the city ’s cultural business cards and travel experience with the youthful content and cultural power of anime IP? And can the tourism industry make the animation IP more grounded and allow industry practice and commercial returns to complement the development of the animation industry?

Such collaborations are not uncommon. For example, Kumamoto bears in Kumamoto Prefecture, Japan, and “Conan Town” in Tottori Prefecture. Another example is the Japanese national IP “Doraemon”, which is located on the route to the Fujiko F. Fujio Museum

High-quality IP content will have a positive and positive impact on the tourist interest in tourism and even the tourism ecology

As mentioned by Xiaoxin in the previous article, the IP of “Fox Fairy Little Matchmaker” reached a cooperation with the Lijiang Government of Yunnan in November this year. Good love. The protagonist “Tu Shan Su” was also awarded “Lijiang City Smart Cultural Tourism Animation Ambassador”

The cooperation between “Fox Fairy Little Matchmaker” and Lijiang is based on the same love genes

Twenty years ago, Haiyan’s pure love novel “One Meter Sunshine” has won the love myth “One Meter Sunshine” of Lijiang and Yunnan. According to legend, in Lijiang, only lovers who are brave and those who are obsessed with love but are not afraid of difficulties and dangers are eligible to receive the blessing “one meter of sunshine” from the daughter of Fengshen

In the work of “Fox Demon”, whether it is the choice of king power and wealth to break the rules of the family teacher and the love of the little spider spirit, or the love of the princess of the southern kingdom, the love between the orchids and Pingqiu at the beginning of the month, is also reflected in the pursuit of The courage people need on the road to love

Perhaps, thousands of rivers and mountains, I hope you will accompany me to see the sun under this meter

The same love gene is the basis for the joint development of Fox Fairy Little Matchmaker and Lijiang. A modern love cartoon joins hands with ancient love legends to compose “brave chasing love”

In fact, Lijiang is the second attempt by Fox Monster IP to empower city culture business cards. Last time in Hangzhou

The acacia tree is located on the bank of West Lake, making Hangzhou, an ancient city that has bred legends of love such as the White Snake and Liang Zhu. The love temperament is more vivid, and the travel experience is more interesting and deeper

In addition to “Fox Fairy Little Matchmaker”, the other head of Tencent’s animation IP “Below One”, in cooperation with Yunnan Dyeing and Crafting Technology, launched the “people have spirits” tide brand · Yunnan version, making Yunnan’s “City” and tie-dye culture have become visible and tangible to young people, bringing culture into their daily lives

Renyou Lingchao’s hot sale brought higher visibility to “Below One” comics and brands. The Baidu Index shows that the “Below One” Baidu Search Index reached the peak of the month on the day the product was launched, a year-on-year increase of 35%. The peak sales period of “people have spirit” coincides with the peak of “one person below” search

Second, money is the best incentive to maintain long-lasting IP. Disney’s more than 40 years of deep cultivation of the “Star Wars” series is not unrelated to its cumulative US $ 27 billion in peripheral income. There is also the movie “Frozen” series. The popular “Frozen 2” is inseparable from the high market return brought by “Frozen 1”. The princess skirt with the same character is sold in the United States alone. With 3 million, it generated $ 450 million in revenue for Disney. Over the next five years, Disney generated an average of $ 1 billion in derivative revenue annually

Put traditional culture and Yunnan Fengya on your body, combine derivative and inherited culture, and take into account both humanistic and commercial values. The IP under the “one person” step is not bad

China’s unique legend and China’s urban culture are the emotional genes we have carved into our bones. Today, animation is one of the media that continues this gene, expressing and recording in the way that contemporary young people like. As Zou Zhengyu, the person in charge of Tencent Animation said, “Looking forward to the future, there will be more outstanding cartoonists who can rejuvenate and spread the beautiful stories of the East with the vigorous spirit of the times and full of national charm.”

For Xiaoxin, the author of “Fox Fairy Little Red Mother”, from the inspiration of “White Snake” to his own work in Hangzhou, in this reincarnation, he has grown all the way from venting his emotions-ideals to explore the true meaning of love, to Inheriting the Oriental View of Love. The only thing that remains unchanged is the sincere heart, “Sincerity, this is the starting point of love, there is no routine.” Whether telling a love story or harvesting a love, it should be like the characters in Xiaoxin’s pen: go to love, like nothing Same as having been hurt once