John UM
On December 18th, B stood in Shanghai to hold a national innovation conference
At the press conference, Station B released more than 20 animation works in one breath according to the categories of “Fantasy Chapter”, “Leon of Legend”, “Chapter of Pleasure”, “Chapter of Long Song” and “Eggs”. Information. ACGx organizes the information in the following table according to the online time sequence:
In this cartoon list, there is “Please eat red beans!” “My master’s brother has a pit in the brain” “Soul Street” is a popular sequel to the market. There are also “The King is not happy”, “The Cage”, “The Song of Time – The Rhapsody of Flowers and Flames”, etc. The original works with characteristics basically cover the most popular animation related IPs currently on the B station platform
From the perspective of production, the animation works announced by the B station are actually a lot of highlights. It is particularly worth mentioning that the well-known singer Li Yugang participated in the theme song of the national wind anime “Bai Yao Spectrum”, and the “Chinese Diary” which looks particularly happy and has a big brain is the first original launched by Aier Square. Animation
In the upcoming animation works, the B station became the main producer of most of the works, and the three animation works of “Vertical World”, “DEVIL GAME”, “The Sight Star” and “I Cannot Die” The company’s “哆啦哔梦” is the joint venture company that broke out the B station and painted dreams on the Internet. It is worth noting that “Vertical World” is the only one in the series, which is a vertical screen animation based on the premise of adapting the mobile phone screen. According to the information released on the spot, the animation is only a few minutes per episode. The content is mainly based on funny
Overall, the film and PV previews announced by the B-Station Guochuang Conference basically showed a high quality. This also makes ACGx look forward to the official launch of these animations in the future
At the B-station conference, the deputy director of the B station and COO Li Wei brought a keynote speech entitled “The Man Who Loves Animation”, which explained the observations and views of the B station on Guochuang’s works. The platform will focus on the direction of the national market in the future
B station deputy director and COO Li Wei:
Thank you for coming. Actually, I am very nervous today. Maybe we don’t know. This is the first company-level conference in the past five years. I am very happy to see a lot of new friends and old friends coming here, welcome to watch the fans of the live broadcast.The
B station is a platform created by animation. It was founded by a group of people who love animation. It has been serving the platform of Chinese fans who love animation. At the same time, Rui is always a deep anime fan, so we have always had a dream, and we hope to make Guochuang’s works better and bring it to the world
Today, I will share what we think about Guochuang
Let’s look at a data. From 2015 to 2018, online animation users exceeded 200 million. 90% of users will watch Guochuang animation. This is a very stimulating number. Before 2015, basic Japanese and European and American animations occupied an important position in the core market. At that time, we could not imagine that Guochuang could have a history of development today. Today, when I talk to many friends in the industry, the first topic is Guochuang, and how about Guochuang
At the same time, we can share some observations based on B station in 2018. In 2018, domestic animation experienced more than three years of precipitation, which is a year of change and the most important year after the return of the Great Holy Trinity
The first is the number of domestic animations. In 2018, there were about 86 works on the B station, which was 37% higher than 2017. At the same time, in 2018, Station B introduced about 150 Japanese animation works. In terms of supply, domestically produced original animations are already gaining momentum in catching up with Japanese animation
The second is the continuous growth of domestic animation traffic. In 2018, the total number of B-station Guochuang District was 2.45 billion, a year-on-year increase of 50%. The user’s duration was 260 million hours. In 2018, the entire pan-entertainment market was ups and downs, but these did not affect the development of Guochuang animation. Love this content, and our country is also very supportive of the development of Guochuang animation
Third, we have to pay for content. Another latitude of domestic animation growth is content payment. In 2018, there are 19 domestic animation works in B station that have access to the system of big members. With paid viewing, this speed is far. More than our imagination. Three years ago, you have to ask me if a good domestic animation user will pay the bill, will not pay to watch it, many people are not optimistic, and today it turns out that high-quality content users are willing to pay
Fourth, in addition to content payment, the commercial value of domestic animation is being explored. In 18 years we have seen many new marketing models, including the placement of animated ads, the endorsement of IP characters, and access to content such as derivatives and games. Historically, whether it is Japan or Europe and the United States, commercialization is an important symbol of content maturity. Without commercial support and no income support, many original creators are difficult to create content continuously, and there is no way to create Good content
Just mentioned four points, from the number of animations, traffic, payment, commercialization, talked about the quality of domestic animation. But is this enough? Not enough, for content, the most important thing is to change the quality
If we want to make the content of Guochuang better and better, we must return to the four originals. In simple terms, it is story ability, character ability, animation ability, original ability
Let me talk about the story ability first. Story ability is the most basic quality and requirements. This is often the point where domestic animation is often plagued by users. Because our users after 95 and 00 have been exposed to the Internet since childhood, they have been influenced by high-quality content since childhood, and they are very picky about the content. This also puts high demands on us and must tell the story well
Second, the ability to shape characters. A good character, a good character, allows users to express their feelings, they will transfer their feelings into the works, we are very happy to see that the user has powdered a lot of domestic animated characters in 18 years, slowly through this role The work has a deeper understanding
In addition to stories and characters, there is one more important thing that is animation. In 18 years, I found that the production level of our domestic animation company has grown very much, but it still lacks stability. In this respect, there is actually a lot of room for improvement. There is many quality-assured production labels in the industry that allow users to hear about the company. I think of the best original animation content. We especially need the continued production of such excellent labels
The last one is original ability. If you have a novel IP or comic IP, you will find it is a fan when you are animated, you don’t need to re-accumulate fans, but at station B, we find that users are very eager for original content and innovation. As long as there is a good story, a good role, the user will return the creator with 200% enthusiasm, we believe that the original IP will become one of the main domestic animation
I just said a bunch, it seems to be very simple, in fact, it is particularly difficult. In order to support the original power, we returned to the campus. Since 2016, we have established cooperation with 10 colleges and universities, including the Central Academy of Fine Arts, the Qinghua Academy, the Guangzhou Academy of Fine Arts, and the Sichuan Academy of Fine Arts, which have gathered animation talents, and launched the “Small Universe Project” in the youth. Looking for talent in the field of independent animation. We are still lucky. In 2018, there was a domestically produced original animation called “Please Eat Red Beans”. The creators of this animation are from the program, they are from the Guangzhou Academy of Fine Arts. But this is not enough. The entire industry urgently needs more such works and talents. We very much hope that there will be excellent young directors and young creators to join the wave of Guochuang. Station B can also give you more support. Let’s do more good works together
In 2017, we also launched the 哔哩哔哩国创支持计划. Over the past year or so, we have invested in nearly 20 animation teams and participated in more than 50 head animations. Through investment, production, and cooperation, we hope to find content and works that users like
In fact, the road to creation is very long. If it is sensible, it is very lonely. A work will go through creativity, to the user, and it will take a year, two years, or even three years. There may be directors and producers here, there are countless nights thinking about why you want to do this, why do you want to be an animated cartoon, in fact, a director told me that he can do this content at a certain time, at a certain place, at a certain moment. It is enough for him to see that someone can see the life track of a person
It is very sensational, but it is often this kind of power, which represents the most fundamental driving force for the rise of Guochuang.哔哩哔哩 will accompany our creators on this lonely and long path, while making better and better works, giving back to our users, we will also strive to bring these works to the world
Today, I have brought you more than 20 works from the first batch of support programs. I hope that everyone will taste together. In the days that follow, I hope that everyone will work together on the road of Guochuang animation. Thank you. Everyone