John UM
From the first iPhone in 2007 to the present, Apple has launched 21 mobile phones in 11 years, and it is through these efforts that they finally become the industry leader. With the rise of domestic smart phones, the competition in the mobile phone industry has become increasingly fierce, and Apple has also suffered a lot
It is starting from 2015, iPhone sales have begun to enter a downturn, this situation, has a great relationship with Apple’s upgrade strategy, such as the iPhone 6S, 7, 8 series of these three generation models, in the shape In design, there is no shadow of the iPhone 6 before, so that the update is too small and small, so that the user’s interest in purchasing is greatly reduced
Since the beginning of 2017, Apple has finally made adjustments. Since the iPhone sales can’t have explosive growth, they choose to advance to the price range of 10,000 yuan, to make up for the decline in sales by increasing profits, and of course attack the higher-end market. It is also a domestic mobile phone that has had a substantial impact on its original 5000-6000 yuan market
Now the foreign media Bloomberg has summarized the total sales of the iPhone over the years. From this we can clearly see that Apple’s sales in the world are like this. You can also see if they have How dependent on this business
iPhone sales over the years: more than 1.5 billion units have been sold.
2007 iPhone sales were 1.39 million units, and sales in 2008 were 11.63 million units. In 2009, it was 20.73 million units. In 2010, it was 39.99 million units. In 2011, it was 72.29 million units. 2012 was a turning point for the iPhone because Sales began to break through 100 million to reach 150.5 billion
In 2013, the iPhone sales volume was 1.5026 billion units, and the sales volume in 2014 was 1.6922 billion units. In 2015, the sales volume was 231.22 million units. In 2016, the sales volume was 211.8 million units, and in 2017, the number was 2.1676 billion units. As for 2018, the sales volume is expected to be no more than 2 Billion departments (the entire iPhone sales volume was 140 million units as of October this year). Roughly, Apple has sold more than 1.5 billion iPhones in the past 11 years
By iPhone alone, what is the revenue of Apple in 2018?
Apple’s results show that iPhone revenue in the second quarter of 2018 was $38.032 billion, revenue in the third quarter was $29.906 billion, and revenue in the fourth quarter was $37.185 billion. In the first three quarters of 2018, they had a total of Revenue on the iPhone is $105.123 billion. What is the concept of revenue, accounting for more than half of Apple’s total revenue in the first three quarters. As for the fourth quarter of 2018, Apple has already warned that it will reduce its revenue by $9 billion, which is expected to be announced by the end of January 2019
From the sales of the iPhone in the first three quarters of 2018, it can be seen that the sales of the iPhone product line has already had a bottleneck, but Apple’s revenue has not yet dropped significantly (in fact, it has slowly emerged from 2018). In the fourth quarter, for example, in the third quarter of last year, even revenues increased by 29% compared with the same period in 2017. This is Apple’s new strategy to increase profits with high prices, so that every time you sell an iPhone, you can earn More
The best-selling models in the history of the iPhone are still it.
Apple released the 21 models of the iPhone, the real best selling model, in fact, is the iPhone 6, this is the most popular model of the iPhone, the follow-up new machine wants to catch up with its results, I am afraid Quite difficult
In 2014, Apple first adapted to the needs of the market, joined the team of large-screen mobile phones, 4.7-inch and 5.5-inch screen combination, so that this phone will be out of stock when it is listed, its Chinese people are the most favored for this phone.As of 2017, the total sales volume of iPhone 6, 6 Plus has exceeded 222.4 million units, far ahead of other models
iPhone X: Apple opens a new prologue
This is a model that Apple has paid tribute to the iPhone for the past 10 years. For example, the iPhone X adopts a comprehensive screen design, and also rejects Touch ID fingerprint recognition (replaced with 3D face recognition function). It can be said that this is the most iPhone ever. The model of scientific and technological sense, but its price is also the iPhone with the highest price at that time, only one step away from the breakthrough of 10,000 yuan. Its birth also announced Apple’s attitude, and fully transformed into a comprehensive screen design, the ultimate goal is to bring the iPhone 100% of the screen
As the new beginning of iPhone development in the next 10 years, another important significance of iPhone X is that it highlights Apple’s major strategic adjustments on the iPhone. As the competition in the smartphone market becomes more and more fierce, domestic smartphones rise and they are on them. The traditional coverage of the 5000-6000 yuan price segment has produced a strong impact, so Apple decided to transform, specifically, let the iPhone sell more expensive, such as entering the price of 10,000 yuan, so use high profits to offset the reduction in sales