John UM
On February 16, Apple China announced that the promotion time for iPhone XS (including iPhone XS Max) and iPhone XR was extended, and the deadline was extended from February 17 to March 25
Specifically, Apple China’s promotion is to trade-in, using your old iPhone at a discount, and go to the Apple Store to replace the three new iPhones released in 2018. The price of upgrading to the iPhone XR starts at 4,399 yuan. The upgrade to the iPhone XS is starting at $6,599
The price of the corresponding model is not the same, but Apple China’s official website has given specific details:
iPhone 6 redemption iPhone XR is 5499 yuan, redemption iPhone XS is 7699 yuan;
iPhone 6 Plus redeem iPhone XR is 5299 yuan, redemption iPhone XS is 7499 yuan;
iPhone 6S redemption iPhone XR is 5299 yuan, redemption iPhone XS is 7499 yuan;
iPhone 6S Plus for iPhone XR is 4999 yuan, the iPhone XS is 7199 yuan;
iPhone 7 redemption iPhone XR is 4799 yuan, redemption of iPhone XS is 6999 yuan;
iPhone 7 Plus redeem iPhone XR is 4399 yuan, redemption iPhone XS is 6599 yuan;
iPhone 8 redemption iPhone XR is 4299 yuan, redemption iPhone XS is 6499 yuan;
iPhone 8 Plus redeem iPhone XR is 3499 yuan, redemption iPhone XS is 5699 yuan;
iPhone X redemption iPhone XR is 2999 yuan, redemption of iPhone XS is 5199 yuan;
It should be noted that this trade-in activity is only applicable to discounts in Apple offline retail stores (iPhone only), not for Apple Online Store, and Apple’s official retail store and Apple franchise store are old. The discount value of the model may be different, and the amount of the discount can only be used within a limited time and is required to purchase a new iPhone (the age of the participating purchasers is over 18 years old)
Apple China delays the iPhone XS, XR trade-in time what is it?
For Apple, the most important thing to extend the trade-in time is to stimulate the old users to replace the new machine, especially to increase the sales of the iPhone XR, because it has to drive the sales of the entire iPhone, while the iPhone XS series More is responsible for the profit of the entire iPhone family
From the current conservative estimates, the iPhone 7, 6S, 6 series of old users is at least 50 million or more. If Apple can convert this part of users into new iPhone users, it will be of great help to increase sales, but for iPhone 8, 8 Plus and X users, it is not necessary to replace the iPhone XR or iPhone XS
iPhone China’s dilemma: Shipments fell for three consecutive years.
The previous Canalis research report shows that iPhone shipments in China have fallen for the third consecutive year. Last year, Apple’s market share in China was 9%, and shipments fell 13% year-on-year. Its dilemma in China will continue. If Cook does not adjust the current strategy
Last year’s iPhone’s ultra-high-end pricing strategy was the main reason for Apple’s overall shipments down 13% year-on-year. At the same time, “low-end machines” like the iPhone 7, iPhone 8 did not re-sell because of the price reduction. Arousing the desire of domestic users to buy, similar situations have appeared in the United States and the United Kingdom. Canalys finally pointed out that if Apple’s high-price strategy can’t be adjusted, then they will have the possibility of being squeezed out of the Chinese market