John UM
Just like the word “pigeon” that fans of Guochuang District talked about most this year, this year’s 哔哩哔哩国创动画作品会会 also delayed more than ten minutes before it officially started. Unlike last year, this year’s B station invited the talk show actor Cam, to introduce the thirteen parts that had been made public before the current National Innovation Conference, including “Bai Yao Spectrum”, “Three-body” and “Shen Soi Street”. “The second season and other popular works, it is also the opening of the conference to tell the fans of Guochuang these animations will really broadcast
After the warmth of Cam, the process of this National Innovation Conference was basically the same as that of the National Innovation Conference last year. After the speech of the vice chairman of the B station and COO Li Wei, it was still divided into four chapters and was published. The PV of 27 new animations, which fans are looking forward to, “Tianguan Blessing”, “Youth Songs, Winds and Snows”, “Fire Phoenix” and many other popular animations are all listed. The PV of the “Three-body” as the finale of the finale has finally unveiled its mystery
Plus 13 animations that were announced but not yet online, 40 domestic animations will be launched after the National Innovation Conference. It is foreseeable that for the domestic animated audience at Station B, it will be a happy year next year
Although this is only the second National Innovation Conference, domestic animation has come to a new level that has not been achieved in the past few years. On the cinema line, “Where the Devil’s Angels Come into the World”, “Luo Xiaohei Battle”, the online platform’s “Ling Cage”, “Youth Songs” and other animations have achieved high attention that domestic animation has not received in the past few years..
The overall improvement in the quantity and quality of domestically produced animations this year has also directly brought about an increase in data. Whether it is the entire domestic animation industry, or the B station Guochuang District has made great progress. According to the data released by Vice Chairman of the B station and COO Li Wei at the National Innovation Conference, B station alone had 104 animations in Guochuang District last year, including 73 paid animations, and Guochuang District The total playing time has also reached 300 million minutes.The increase in the number of
Has also led to an increase in the variety of animations. In this year’s B-station, Guochuang Animation covers a variety of works such as the funny animation “Chinese Diary”, the science fiction animation “Ling Cage”, and the ancient animated “Youth Songs”. The 27 new animations announced by the National Innovation Conference also cover the Doors of the Souls of the Black and the Dark Wars”, “Youth Songs, Winds and Snows”, please eat red beans! The third season, “Cat’s Skull”, “Tianguan Blessing”, “I am a madman 2”, “Fire and Phoenix”, “Faculty of Immortality” and other types of popular animation
So the current domestic animated audience is really happy compared to the audience more than ten years ago. Even if you want to watch domestic animation in those years, it is difficult to find many other high-quality animations. Pleasant Goat and Big Wolf can make me happy, and I can’t find other interesting domestic animations, let alone such a diverse choice
Indeed, this year’s domestic animation is getting better on the network platform and the cinema line, and the domestic production is also loved by more and more viewers. But the problem that comes with it is that in terms of user needs and planning projects, it must now exceed the number of outputs that domestic animation companies can afford. To put it simply, the planning company has more than an animation production company. The productivity of the domestic animation industry cannot currently fill the appetite of the video platform, or it can not provide a sufficient number of high-quality animations
On the one hand, we saw that the domestic animation is getting higher and higher in the audience’s mind. On the other hand, with 13 animations that have not been online before the public PV, a total of 40 animations are available for Chinese animation companies. It is also a real pressure
The animation company that guarantees efficiency and guarantees the quality itself is less, so this year we can see the excellent quality and interesting story of the “Ling Cage” and “Chinese Diary”, but also see such as “ Anomalous creatures read this book, expecting an animation that does not meet expectations. Not to mention that Tencent, Iqiyi and other platforms also have a demand for domestic animation, so this year, in the national fan circle, the word “pigeon” will be mentioned so frequently
“When you think I will pigeons, my pigeons are also a kind of pigeons.”
“PV, PV, how many, I am a positive film, black hair has been mottled!”
These are just jokes, but they also tell the helplessness of the domestic animation industry
If there is a problem, you can’t sit still, how can such a large pit be filled?
In fact, the B station is also aware of this problem. In the speech at the National Innovation Conference, it also pointed out three problems faced by the B-station domestic animation.
- Original talents, original ability is scarce.
- Children/Youth positioning can’t meet the comprehensive needs.
- Overseas content styles cannot meet the needs of mainstream Chinese consumers.
The most important of these is the scarcity of original talents and original ability. So why does B station want to make a small universe new star project, and at the same time insist on planning original animation together with various animation companies, it is very easy to understand
This program collects original short films for creators of domestic original animation (including students, independent animators, animation studios, etc.), and the professional judges evaluate their original animation works. Rewards, there will also be opportunities to sign up with 哔哩哔哩 and carry out serial development. This program is the most important consideration for B-station for the development of young creators, funding, and the selection of original quality works
On the other hand, viewers who may pay attention to both the Tencent and B stations of the two national animations will find that Tencent prefers to rely on its own huge IP industry compared to the high demand for original animation from B station. Adapted to the original work on your own. Although there is a lot of adaptation animations in the B station, it has also reached cooperation with many content platforms such as reading, Jinjiang, palm reading, and demon, but this National Innovation Conference has released 12 original animation PVs. From the works of the National Innovation Conference, we can see that B station attaches importance to original animation
The original animation “Ling Cage” and “Chinese Diary” which were aired this year have also achieved success. The “Cage” has a play volume of more than 70 million. By the way, my favorite national creation this year is “Chinese Diary”. This animation and Japanese animation are not a work of evaluation system at all. I very much recognize the entertainment of “Chinese Diary”. Look at the animation, not for fun, what is it for?
Tencent Video Although there are original animations, they are more inclined to regard animation as a part of their own IP promotion complete ecological chain. The B station is to promote the original animation through the small universe, or cooperate with the art painting Kaitian, Aier square and other companies, and then use the ecological chain to promote the incubation IP
Then you want to continue to introduce high-quality, diverse animation, talent and original ability are indispensable. Because the demand cannot be met, in the end, the quality and variety of the work are not enough. Mining talents and incubating more original animations is naturally a broken road. The slogan “made by bilibili” also shows the faithfulness of station B for his ability to build blood
So, whether it is to help the independent animator’s dream of a small universe, or to continue to launch original animation with the animation company, to support the development of animation companies, the dual demand for animation talents and original IP in B station seems to be natural, and this It is also in line with the identity of the “home builder of domestic animation” that B station has positioned itself
However, the training of talent and animation production team can not be completed in two or three years, especially the cultivation of animation talents. It is difficult to say that a group of reliable animators are really cultivated without more than five years. So which platform can pick up at that time, the natural victory is closer to him, and the small universe of station B is for paving the way for this day
In the past two years, B Station has also launched a lot of high-quality animations through in-depth cooperation with various animation companies. The 40 domestic animations that will be launched afterwards will also be the result of the B station in these years. This insistence on domestic animation will continue to increase the number of users
When one day, the overall production strength of the domestic animation industry can catch up with the world’s animation powers, all the insistence will naturally bear fruit
So, in fact, the things to be done at Station B will not be so complicated. That is to ensure that they can continue to hold the National Innovation Conference, firmly promote the progress of domestic animation, and be the infrastructure builder of domestic animation. This is true. “Made for china”, “made for future”
This year is a year of great progress for domestic animation. The whole industry is getting better. I hope that we can continue to realize the common vision of “China Creation and National Animation” at the National Innovation Conference together with the animation industry.