John UM
When we go to the bookstore, we often see that the books are sealed with a plastic film. On the one hand, we can prevent the books from being damaged. On the other hand, we can prevent customers from buying them and see the “Overlord Book.” .
Asahi Shimbun reported that this spring, the elementary school library cooperated with 36 bookstores across Japan, trying to remove some of the comics and the latest volume of the outer packaging, so that customers can read the contents of the book at will, and then decide whether to buy. .
Fukumoto and Ji of the Marketing Department of the Elementary School explained that they felt that due to the depression of the publishing industry and the loss of interest of young people in comics, the number of people who would go to bookstores to buy comics was decreasing. They borrowed the actual Amway of e-books to improve sales by trying to read them, and wanted to “read the readers first to read the works and increase their chances of contacting the works”, so they made this attempt. .
Three months of trying, compared with the bookstores that packaged books, the sales of girls and women in these pilot bookstores increased by 20%, while the sales of teenagers and youths to comics did not change significantly. Bookstore clerk also praised this attempt in the questionnaire. The PYP is discussing the practice of doing this in more bookstores in the future. .
(.https://digital.asahi.com/articles/ASL7F5GFPL7FUCLV00J.html).
The news came out and triggered a very heated discussion. The cartoonist Bridge Yoshihiko proudly declared that this fact proves his arguments for many years. .
The bridge has always advocated that the plastic film outside the comics should be removed. If the reader doesn’t know if the content has any meaning, how can the book be sold? However, every time he said this on Twitter, he claimed to be a book clerk who jumped out and criticized him for “not understanding the reality.” He took out the plastic film and “fees free” and “can damage the book and could not sell it.” “Increase theft.” Fully deny his opinion. .
Although the bridge feels “(civilized language), I am a senior watcher of the book,” but after all, the other party is selling books, speaking more convincingly, they can only admit defeat. This trend is still growing, like the talks in recent years. From the time of shipment, the plastic film that is very difficult to peel off is given to the books. .
The bridge praises the elementary school museum as a publishing house that has provided him with a bowl of rice for more than ten years. The physical bookstore, which is said to be a thin and thin mountain, can finally rely on the “comic trials and big battles” to usher in the final counterattack. .
(.https://twitter.com/uorya_0hashi/status/1017749710176522242).
There are many people who clap their hands like a bridge. However, most of these pros are people who buy books, and of course they want to be convenient. Bookstore clerk who sells books may not think so. .
A former bookstore clerk sees the news and reveals the bitterness: If you just put a sample of the test sample to remove the plastic film outside the product, then it will be. If all the books are not enveloped, it would be open to make people fold and dirty. .
Even if you only put the sample book for trial reading, if you can read it all over the book, you are worried that you will be stolen. For bookstores, it is a common practice to steal books. .
(.https://twitter.com/kagehino000).
Some bookstores will put the anti-theft chip in the book and seal it with plastic film to avoid theft. Even if these bookstores provide sample readings, they will only allow readers to read some of the chapters, and the subsequent content will be sealed with plastic film. If this layer of plastic film is not available, then there is one less anti-theft measure. .
Another former bookstore clerk said that people who watched the King’s book could not buy it, but it was the second. The most troublesome thing is that they are reading in front of the shelves, which will prevent other customers from looking at the goods on the shelves. If the customer’s face is thin and embarrassed to ask them to let go, they can only give up home. .
(.https://twitter.com/Y_hinoweeey/status/1017794593457242112)
Speaking of watching the King of Books, the book clerk can have a bitter stomach to vomit. The bookstore clerk said that some parents regard the bookstore as a free nursery school, and taking the children’s book directly makes the child look at the bookstore. The children messed up the goods, and the parents did not help to organize them. They took the children and went home directly. .
Also, BL comics often contain adult descriptions, so basically no trial reading is provided. Someone secretly took the BL comic to tear open the plastic film and hide it in front of other shelves. Do not buy after reading, directly plugged into the bookshelf of the girl comics, patted the butt and left. .
(.https://twitter.com/2jigenseisan/status/1017773962346950657).
壱 I have thought about it. Since the recent comics are all available on the Internet, you can print a QR code on the POP advertisement and let the customers scan the Internet for trial. There are also small comics that provide examples of sales increase after the trial, so it is clear that the trial can also bring benefits. .
(.https://twitter.com/2jigenseisan/status/1017775221032382464).
Since there are so many bookstore clerk complaining, why does the news say that “the bookstore clerk also gave praise to this attempt in the questionnaire”? The former book clerk asato unveiled the secret – because they don’t have to give a book, save trouble! .
I don’t know if I really don’t know. Originally, in Japan, when the books were sent to the bookstore, there was no envelope. It was the shop staff who used a special machine to pack them. .
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Book envelope machine, picture from the official website of Maruzen Yutang Bookstore. .
(.https://twitter.com/junkudo_net/status/1018293368407781376).
Asato says that there are different types of books for special film packaging, which can basically be divided into two types: one is that the clerk manually puts the book into the bag and then seals it with the machine; the other is to load the book. I also used the machine to do it in one step. Either way, it is sealed by heat shrinking, so it will be very difficult in the hot summer. Asato’s bookstore, which she had worked on, was hand-packed. In the summer, she even had the heart of the machine. .
The speed and temperature of the machine heat source can be adjusted, but before the proficiency, it is easy to wrinkle or bubble the plastic film. Of course, the clerk also wants to look good, but the small bookstore often only has one machine, so compared with the quality, they can only pay more attention to the quantity and solve the new book of the purchase. This is also helpless. .
New books are generally purchased early in the morning. On the same day, all the films will be sealed and sold on the shelves. The clerk has no spare time to take care of it. When I caught up with the listing of the new comics, it was just that I couldn’t wait to burn all the books. They can’t catch up, they only put the film on the minimum bag that should be placed on the shelf, and when the customer takes the book to the checkout, it is replaced by the uncoated. .
For the customers who want to choose their own, asato is feels uncomfortable from the heart. If the customer doesn’t want to change, that’s fine. In addition to the complexity of the book envelope process of the talks, other publishers’ books, if the customer wants to confirm the content first, as long as the first clerk, then there is no problem, don’t open it. .
Bridge Yoshihiko’s talkative society has already wrapped up the film before shipping, which has reduced the workload of the bookstore staff. However, the content cannot be confirmed. What should I do if there is damage? Although this also caused problems, at the time asato had left the new bookstore, and it was not clear. .
Asato also complains that in recent years, more and more comics will have something added after the store special code, and it will take more time to pack the film. It’s really mad at the fact that you can’t touch the heat source. The book clerk struggled with all kinds of problems every day. She hoped that everyone would treat the book clerk well. .
(.https://twitter.com/asato_s/status/1018103715159425025)
In addition to the controversy surrounding the membrane, there is also a statement in the news, which also sparked the interest of the cartoonist Akamatsu: the increase in sales of comics to women and women by 20% is very powerful, but why young people, young people to comics There has been no significant change in sales volume? .
(.https://twitter.com/KenAkamatsu/status/1017741468994174976).
The netizens in the comments have their own opinions. Some say that women have more to complete the comics. Some say that women pay more attention to the content of books than men. Some say that women are more detailed to the comic readers. Confirm the content to avoid stepping on the thunder, and some say that women are willing to spend money when they read it.
Since I am neither a woman nor a man, I have no reason for these reasons, and I can’t judge. If you want to come to Anitama, the level of readership is so high that you can probably find out your own set of theories to explain this phenomenon. .
Finally, let us quote the words of the light novelist Ge Xishen, to give the end of today’s new voice. .
The strength of the physical bookstore is undoubtedly that the reader can look at the bookshelf without aim, and blame books he never expected. The online bookstore basically refers to the order, which is weak in this respect. .
But the reality is that customers who are eager to read new books are obviously a minority. Moreover, small-scale bookstores on the streets are also difficult to provide such awkwardness. .
The live poisoning people often gather around the same kind. Even if you don’t say anything, there will be no reason to buy a book that does not form a heat in the world. However, when we talk about the publishing market, we must not forget that our practice is actually a very different kind of exception. .
(.https://twitter.com/kasai_sinya/status/1017901758318723073)