John UM
Hello everyone, here is the game of surprise, I am scared younger brother!
Recently, People’s Daily interviewed Tian Tianwu, and many people who did not play PS did not know the cow. Today, the younger brother talked to everyone about Tian Tianwu. He can be said to be the most foreigner to the Chinese game industry and the best foreigner to Chinese players…
Tian Tianwu is known as the “Five Ren Shu” by Chinese players. He is the head of Sony PS China. He has worked hard in the Chinese market for many years, bringing overseas masterpieces to the domestic market and pushing domestic good games to the world, even if countless times hit the wall. Never give up
Hometown China, graduated from Peking University.
In 1967, Tian Tianwu was born in Beijing, grew up in Hutong, and grew up in Beijing! His parents are international radio experts who graduated from Waseda University (equivalent to Tsinghua University, Japan). Contribute one’s life to the “New China”, which is a waste of hospitality, and contributes a lot to China Radio!
Born in this period, he experienced the vicissitudes of change and witnessed the development of China. Later I was admitted to the Chinese Department of Peking University…
He can be said to be half a Chinese, at least this Mandarin is much better than most people
Until 1992, he joined Sony and found the stage that really belongs to him! During his tenure at Sony China, Act as a bridge between China and Japan, providing translations, mediating the dispute between the audience and Sony! After more than a decade, he became the head of Sony PS China…
Has been a guest of a “foreign profiteer” in the film “Big Bowl” directed by the director Feng Xiaogang.
Under the dangerous wall, the icebreaking trip.
2000 game machine ban, the market cracked and pirated rampage,. The National Bank PS2 declared bankruptcy in 2006, and the Sony PS National Bank business ended in misery
Although the Sony PS game console at this time played invincible in other countries. Game revenue has been the world’s number one for ten consecutive years, but it has hit the wall in China! This situation continued until 2013
In 2013, the Shanghai Free Trade Zone was established, the game ban was lifted, and Sony PS regained its sights in China Tian Tianwu was ordered to serve as the director of China’s Playstation China Strategy Department and opened an “ice-breaking tour”
At this time, we must regain the market from Chinese players who are “spoiled” by the online game. It’s not intended to be a tiger’s mouth. The first problem that comes first is the concept of piracy and genuine payment
Practice and introduce masterpieces.
Although you are a “government-level” big guy in the global game circle, he has no shelf, and has frequently promoted genuine games in major cities across China, promoting the host of the Bank of China, whether it is a direct store or a franchise store, and has been rushing around for years. Do not work hard!
At the same time, he brings overseas games to mainland China, and it is still the lowest price in the world! 2016, Sony, Microsoft and SE, together. Introduced the first 3A game in Chinese history – “Final Fantasy 15”, and it is still on sale!
As such, in the past 4 years, the market share of Bank of China’s console games has increased from 0% in 2013 to 0.7% in 2017. Although this number is still very small, but in China with hundreds of millions of player bases, there are also millions of players!
Of course, Tian Tianwu’s ice-breaking road is quite difficult, there is a strict auditing system, and there are players reporting…
In 2015, Tian Tianwu was given the same experience as Chinese players and global players. PS4 National Bank host plan is not locked, not locked! However, he was reported by the benevolent (Liu Ruizhe incident) and was forced to postpone the sale and lock the service!
2016, Tian Tianwu people originally planned to log in their own “Uncharted Waters 4” to the country. This game with the highest score in 2016 (no one) failed for half a year and missed the market!
Even if it is ruthlessly “abandoned”, refused. Tian Tianwu insisted that the “Simplified Chinese” version of the game be done in the Hong Kong version, and in another way to let life continue…
At the beginning of 2018, “Monster Hunter: World” was released overseasTiantian Wuren took the work to China for review at the first time, and joined Tencent to introduce the game to China. Unfortunately, it was reported again and the game publishing number was withdrawn
Wegame version of the shelves, their PS4 version can not be put on the shelves, which makes Sony pay the most dumb loss
After the version number stopped, Sony PS China completely entered the winter! Other game companies do mostly service games (continuous paying online games). And Sony does more than a single game of hammer sales, stop the version number means really “breaking grain”!
Even though the “Five Ren Shu” who understands China’s policies is also hitting the wall, the market share of Bank of China’s console games. From 0.7% in 2017 to 0.5% in 2018, Bank of China players continue to lose…
Never give up, the curve saves the country.
But Tian Tianwu did not give up Chinese players even if he lost money. He didn’t have PS4 games.
For the Chinese host market, it is also well-intentioned. Sony and Microsoft, which are arbitrarily in foreign countries, are not quite successful in the domestic game market
Tian Tianwu said, China’s Sony PS and Microsoft Xbox are not commercial competitors, but together they are the big companions of the “host game industry” plate…
Speaking of this, the younger brother still admired Tian Tianwu. In order to open up the Chinese market and cultivate user habits, even competitors are willing to work together
Today, the Hong Kong version of the PS4 parallel market is growing stronger. The number of PSN users in Hong Kong is even larger than that of Hong Kong (the PS4 console players in mainland China are almost all Hong Kong service accounts)…
China Star, build yourself.
If you just want to sell your own products, Tiantian Wuren will not be promoted to such a high position by the players, so here we will talk about our domestic independent games
China’s indie gamers have been very miserable for quite some time. If it weren’t for Sony and Microsoft, these small game teams would be hard to survive in China!
Tian Tianwu has done a lot for Chinese indie games over the years. Not only supports the Chinese independent game team to develop games, but also set up the “China Star” program, paying, technology, and publicity, creating dreams for them and building their own games!
For example, Yang Bing’s “The Lost Soul” was originally a creative demo, but after being discovered by Sony China, it provided various technologies and financial support. Now the game is almost finished!
There is also “The Return of the Great St.”, this well-received domestic animation, also adapted by Sony to make an olive branch into a game
Tian Tianwu said, To bring China’s good games abroad, he dreams that the Chinese’s own “superheroes” can go abroad and travel overseas!
“Domestic games go out to sea, China IP affects the world”, as a half “Chinese gamer”, that is his dream…
小弟嘎绿共: Every time I see the “Five Ren Shu” speech, it is very embarrassing. His Mandarin is more standard than I am, and it is more Chinese than the Chinese
A positive shock problem: Do you think China can make a good game that affects the world?