John UM
“folding phones, 5G and other hyped features won’t motivate most of you to buy a new smartphone.”
“You are driven by something more basic – like a cell phone battery that lasts all day or longer.”
This is the main result of a recent survey conducted by the US media “USA Today” on 1,303 smartphone buyers in the United States
“USA Today” said that although 5G networks are just beginning to appear, two-thirds of smartphone users have heard of fast “5G” wireless networks; and nearly half of them are at least “folded” “Have some knowledge. “Folding” may be considered a flexible screen device that heralds the next wave of smartphone innovation
Recently, Samsung has a new “folding” smartphone to be released at a press conference in San Francisco, USA, which also marks the 10th anniversary of Samsung’s flagship GalaxyS series
“USA Today” also said that in 2019, Samsung and other mobile phone manufacturers are vigorously developing 5G and flexible design hardware, but familiarity with these features does not mean that these features rank first in the consumer wish list. At least if this is the case, potential mobile buyers must spend a small sum of money to buy them
5G attraction is not so strong.
Instead, people want what they always want, like a cell phone that takes a good photo
In fact, 76% of iPhone users and 77% of Android users say that longer battery life will make them excited about buying new phones. Both 57% and 52% of users also believe that a better camera can do this
But only 37% and 40% think 5G is exciting, 34% and 31% say big screens can work, only 17% and 19% say flexible phones and tablets The design is what they are after
At the same time, small screen phones or devices, or nostalgic designs, barely appeared in the survey
“Smartphone consumers have developed the habit of upgrading their phones every few years, so they almost know what to expect,” said research team senior research scientist Laura Wronski. “Their new phones will be larger, better and faster versions of older phones. They won’t suddenly turn their phones into virtual reality devices. There are some extra odd things. They just want to have something on the existing basis. Improve.”
It is clear from the survey that iPhone and Android users are locked out, and about 90% of each group plans to continue using their current operating system, even if they will squander their new phones. (Almost 54% of Android respondents own Samsung phones.)
These two groups also show that when new models are released, they will upgrade their phones (43% and 42% respectively). IPhone users seem to be more likely to upgrade. Forty percent of iPhone users already hold phones for more than two years, compared with only 21% of Android users who have their devices for so long
However, “USA Today” also said that although Samsung will release at least three new Galaxy S phones on Wednesday, iPhone users are likely to wait until at least September to launch the next phone. At the time of the upgrade, Apple often insisted on its usual practice in time
Price issue.
It’s worth mentioning that neither organization wants to spend a lot of money. IPhone users are more likely than Android users to indicate that they are not planning to change their phones because the new phones are too expensive. The proportion of users with this kind of thinking is 45% and 35% respectively
And Android users are reluctant to upgrade their mobile phones, mainly because they are satisfied with the current mobile phone working style. With this idea, the proportion of Android users is 65%, while that of iPhone users is 55%
Price is still a huge factor. Of all survey users, 30% said they would like to buy a new phone for only $300 or less. Twenty-six percent said they would spend between $300 and $500, while only 25% said they would pay between $500 and $750
On high-end phones, only 16% of people are willing to pay $750 to $1,000 to buy a mobile phone. Only 3% are willing to pay more than $1,000
Bob Levine, the author of the US website Lynda.com and the owner of Galaxy S9, replied to a question from “USA Today” on Twitter, tweeting on Twitter that he I won’t buy a new mobile phone. “Now I don’t spend a penny, I won’t pay for the girl.”
New Jersey lawyer Mark McPherson said in an interview with the United States today that he is more interested in folding phones because it is a means of increasing screen size while still being portable. Sex and some selenium battery life improvements. He said that he “is obviously not very interested in 5G, but who wouldn’t want to be faster?”
McPherson, who owns Samsung Note 9 and Samsung Note 8, said he “has used to pay for mobile phones.” But that doesn’t mean he will do it again
McPherson said: “I will not come up with such cash in the near future unless there is a revolutionary change that makes it worthwhile.” “The mobile phone industry seems to have found its own negative tipping point.”