John UM
The 20th China International Digital Interactive Entertainment Exhibition (ChinaJoy) will be held in Shanghai New International Expo Center from August 2nd to 5th, 2019. In the same period, the sixth session will be held in the same place. China International Animation and Derivatives Authorization Exhibition (CAWAE). Since its inception in 2014, CAWAE has brought together many animation industry resources. The development trend of the secondary industry from “niche” to “mass” has also made CAWAE exhibition an important event for animation industry related manufacturers and animation enthusiasts
The animation industry has a strong momentum of development.
Both domestic and foreign IP have their own merits.
From the end of last year to the beginning of this year, for the entry of Japanese anime movies, Ghibli’s “My Neighbor Totoro”, Fate series theatrical animation “Fate/stay night Heaven’s Feel” and “Natsume friend account” “My hero” The Academy: Two Heroes was released in China. The domestic audience was finally able to see the animations they had in the cinema, and they were also known by more viewers. Each movie achieved good box office results
“My Neighbor Totoro”.
“Natsume Friends Account”.
“My Hero Academy: Two Heroes”.
And the beautifully adapted “Avenger League 4” before the release of the movie pre-sale ticket has sold more than 100 yuan price, as of May 24, “Avenger League 4” in China, underground, cumulative box office It has reached more than 4.2 billion yuan, ranking the third in the total number of box office records in the mainland. Foreign animation works are easy to transform the value of the work into huge economic benefits in China
“The Avengers 4”.
It is worth mentioning that, unlike the previous years, the Japanese and Manny occupied most of the animation market. In recent years, some outstanding works in China have also shown strong competitiveness, and they are hot on Weibo. Ge, strips, comics, etc., such as “non-human 哉”, Chang Cao Yan Tuanzi, Luo Xiaohe, A raccoon, etc., such as “Yin Yang Shi”, “Glory of the King”, “Fifth Personality”, etc. A huge fan base. Diffuse animation, related peripherals, albums, hand-made, box eggs, etc. They are also transforming the IP value of their works into real economic value in their own unique way
From the second element to the tide play Wenchuang.
Chaochao Wenchuang Industry has developed rapidly in the past two years. Nowadays, the POP MART blind box vending machine and theme store that can be seen everywhere in the mall have become the iconic scenery in the metropolitan area, and for the tide play. It has a wider audience, and it has toys suitable for you, regardless of age. In today’s life, collecting your favorite theme has become an indispensable part of life
POP MART Theme Store.
Therefore, in 2019, the 6th CAWAE complied with the needs of the market, and specially added the theme of the theme of the tide play. The content of the exhibition was further expanded from the second element of animation to the brand of Chaos and the surrounding derivatives. Not only that, ChinaJoy organizers are also very intimate to create the official Tmall flagship store CJOY for the majority of fans, the store has been with 52TOYS, ACTOYS, HOBBYMAX, non-human, Huashang Kyushu, Dream City, BiliBili, WAZZUPbaby, fantasy A series of industry brands such as creation have reached a cooperation, which is more convenient for fans to buy
Official Tmall flagship store CJOY.
Deeply dig IP value.
Protect intellectual property.
Domestically, more and more attention is paid to the protection of intellectual property rights. The copyright of the works exhibited at the CAWAE exhibition and the IP copyright is a good way to protect intellectual property rights. The cooperation at the exhibition is just right, so that the creators can benefit from it. It is more conducive to the generation of domestic original IP and the introduction of foreign IP, achieving a virtuous circle, allowing the market to stimulate creation and create rich markets
This CAWAE brings together the influential animation industry resources to provide more possibilities for the value mining of the animation works IP. It also provides rich and novel animation for the fans who come to the exhibition. In the wave play related products, the 6th CAWAE exhibition will not only create new opportunities for exhibitors, but also give the animation game fans a new experience